📈 The coffee industry is undergoing significant shifts, with Arabica prices soaring past $4/lb—reshaping relationships across the entire supply chain. At PRF Honduras 2025, Ally Coffee, our 🥉 Bronze Sponsor, brought clarity and leadership to the table at a critical time.

🎤 One of the most insightful sessions of the event was led by Abraham Castro, Senior Coffee Buyer at Ally Coffee. His talk, titled “Fluctuating Pricing and Shifting Sourcing Strategies: An Importer’s Perspective”, offered a grounded and strategic look at how producers and roasters can adapt to sustained high prices.

💡 Abraham’s session stood out for its transparency, relevance, and practical value—highlighting the importance of collaboration, clear communication, and efficiency across the supply chain.

🤝 We’re also thrilled to celebrate Ally Coffee and Proexo for winning Partnership of the Year! Their relationship, which began at the very first PRF in 🇨🇴 Colombia, has grown into a powerful example of sustainable collaboration within the PRF community.📚 Want to learn more about how companies like Ally Coffee are navigating today’s market challenges and strengthening long-term relationships?
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