About PRF El Salvador
Welcome to PRF El Salvador! As the leading coffee event in Latin America, PRF brings together producers, roasters, and the entire coffee industry in coffee-producing countries to foster strong, long-term relationships, tackle real issues, and drive innovation in the sector, while facilitating green coffee sales. PRF has been held in Honduras, Brazil, Guatemala, Colombia, and El Salvador, where our next edition will take place on March 26-27, 2026 in Hilton Hotel, San Salvador. PRF is custom-made for coffee roasters and producers, cultivating genuine relationships and long-term sales, with a focus on showcasing the producing country.
We’re proud to say that PRF is the largest, most innovative, and prestigious coffee event in Latin America. It provides a unique platform for local and international attendees, sponsors, exhibitors, stakeholders, scholars, and volunteers to connect, share knowledge, and generate business.
But PRF El Salvador is more than just a trade show. It’s a platform for dialogue, where everyone involved in the coffee supply chain can come together to address the challenges facing the industry, from local market analysis to emerging trends, from climate change to fair trade. By facilitating conversations and collaborations across the coffee ecosystem, we aim to make the sector more transparent and resilient.
At all of our PRF events, we bring industry leaders from across the globe to present on a wide range of topics. Our speakers come from Europe, the Middle East, Asia, Oceania, and the Americas. This edition, includes an exhibition arena, global coffee awards, lectures and panels, workshops, cuppings, competitions, coffee bars, and other relationship-building activities, providing attendees with numerous opportunities to connect, learn, and engage with the coffee community.
Renowned for its exceptional quality and innovation, El Salvador is the birthplace of iconic varieties such as Pacamara and Bourbon. The country’s producers are celebrated worldwide for their distinct cup profiles and pioneering processing methods that continue to redefine excellence in coffee. Its compact size allows roasters to visit multiple farms, cup fresh harvests, and build lasting relationships within just a few days. With a dollarised economy, strategic location, and strong air connectivity across the Americas and Europe, El Salvador serves as an ideal gateway for regional business and global collaboration.
We also host an all-inclusive three-day Sourcing Trip Experience (STE), where coffee roasters and green coffee buyers stay in coffee farms, forging close business relationships with their host producers.
Sponsorship and exhibiting opportunities are available, which will promote companies at the event and across Producer & Roaster Forum digital channels.
PRF is directly supported by PDG Media and by Perfect Daily Grind, the web-based, multilingual coffee publication reporting on all aspects of the supply chain, from farm to cup.
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