Discover the mission behind OBIIS, PRF’s gold sponsor



We are thrilled to announce OBIIS’s multi-year commitment as a Gold Sponsor, beginning with PRF Guatemala and continuing this fall with PRF: Farm Summit. Co-founded by Bob Fish in Michigan, USA, in 1995, BIGGBY Coffee, OBIIS’ parent company, has grown from a regional favorite to a national franchise powerhouse. In 2023 alone, BIGGBY launched 48 new locations and awarded 88 new franchises, moving steadily towards its goal of 500 total units nationwide. Bob, alongside his wife Michelle, founded OBIIS in 2018, an organization committed to sourcing coffee from farmers who prioritize the well-being of their people, communities, and the planet.

OBIIS leads the transformation of coffee production with a mission to achieve 100% Farm-Direct sourcing by 2028. By eliminating intermediaries, they ensure that more profits go directly to coffee producers, promoting economic sustainability and fostering responsible consumption. Their dedication to community development and economic growth extends beyond the coffee farms to benefit the entire community, driven by a genuine belief in doing what is right. OBIIS’s approach challenges the traditional C contract system, which often disadvantages farmers, by creating a fairer and more sustainable future for coffee producers and their communities.

Discover the mission behind OBIIS, PRF’s gold sponsor