PRF Mexico: March 18-19, 2027

Producer Roaster Forum

MATCHMAKING SCHEDULE

The Matchmaking area is designed to facilitate structured, direct meetings between producers and roasters in an efficient, focused format.

Sponsored by Algrano, this space organizes in-person one-to-one sessions where conversations center on green coffee offers, volumes, logistics, pricing structure, and commercial terms.

DAY 1

Direct sales 1:1 with Algrano | 9:00am - 10:00 am

Meet the Algrano team and discover how they are transforming coffee sourcing.

Are you a roaster? Pre-register here.

Are you a producer? Pre-register here.

Producer-roaster meetings | 9:00am - 10:00 am

‍The core of the Matchmaking Area is a series of 15-minute, 1:1 meetings. These sessions help build direct relationships. They allow roasters to speak directly with the producers who grew the coffee.

Are you a roaster? Pre-register here.

Are you a producer? Pre-register here.

Producer-roaster meetings | 10:00am - 11:00 Am

The core of the Matchmaking Area is a series of 15-minute, 1:1 meetings. These sessions help build direct relationships. They allow roasters to speak directly with the producers who grew the coffee.

Are you a roaster? Pre-register here.

Are you a producer? Pre-register here.

Project coffee: discover Avanza Cafe | 11:00 am - 12:00 pm

Discover Avanza Cafe (with TechnoServe): Meet to discover new project coffees and learn about sustainable sourcing.

Are you a roaster? Pre-register here.

Financing for producers | 1:00 pm - 2:00 pm

Cash flow is critical during the harvest and export season. To support producer, Algrano is partnering with Fair Capital forsessions on Financing for Producers. These 15-minute  are  exclusively for producers to explore financing options, to get the working capital needed for direct sales.

Are you a producer? Pre-register here.

Producer-roaster meetings | 1:00 pm - 2:00 pm

The core of the Matchmaking Area is a series of 15-minute, 1:1 meetings. These sessions help build direct relationships. They allow roasters to speak directly with the producers who grew the coffee.

Are you a roaster? Pre-register here.

Are you a producer? Pre-register here.

Exporting small volumes in shared shipments | 2:00 pm - 3:00 pm

Logistics is a major barrier to direct trade. Moving small volumes of green coffee is hard when you cannot pay for a full shipping container. To solve this, we are hosting sessions on Exporting Small Volumes in Shared Shipments.

We partnered with two expert consolidators to explain the shared shipment process:

  • MAV Coffee: Experts in El Salvadoran coffee, MAV will guide producers and roasters through the intricacies of consolidating lots from El Salvador.
  • Finca Terrerito: Serving as a producer and consolidator for Honduras, Finca Terrerito will outline the best practices for Honduran producers and roasters interested in sourcing from the region.

Are you a producer? Pre-register here.

Producer-roaster meetings | 2:00 pm - 3:00 pm

‍The core of the Matchmaking Area is a series of 15-minute, 1:1 meetings. These sessions help build direct relationships. They allow roasters to speak directly with the producers who grew the coffee.

Are you a roaster? Pre-register here.

Are you a producer? Pre-register here.

STE follow up | 3:00 pm - 4:00 pm

Sourcing Trip Experience (STE) Follow-Up: If you joined the STE, you can meet with host farms to ask questions and finalize your sourcing plans.

Are you a roaster? Pre-register here.

Odissey Coffee | 3:00 pm - 4:00 pm

Connect with the Odyssey Coffee team to explore collaboration opportunities, sourcing conversations, and potential partnerships within the specialty coffee market.

Are you a roaster? Pre-register here.

DAY 2

How to sell directly to roasters | 9:00 am - 10:00 am

A practical session designed to help producers understand how to approach, communicate with, and successfully sell directly to roasters in international markets.

Open to producers only. Register here. 

 

Producer-roaster meetings | 9:00 am - 10:00 am

‍The core of the Matchmaking Area is a series of 15-minute, 1:1 meetings. These sessions help build direct relationships. They allow roasters to speak directly with the producers who grew the coffee.

Are you a roaster? Pre-register here.

Are you a producer? Pre-register here.

Producer-roaster meetings | 10:00 am - 11:00 am

‍The core of the Matchmaking Area is a series of 15-minute, 1:1 meetings. These sessions help build direct relationships. They allow roasters to speak directly with the producers who grew the coffee.

Are you a roaster? Pre-register here.

Are you a producer? Pre-register here.

Exporting small volumes in shared shipments | 11:00 am - 12:00 pm

Logistics is a major barrier to direct trade. Moving small volumes of green coffee is hard when you cannot pay for a full shipping container. To solve this, we are hosting sessions on Exporting Small Volumes in Shared Shipments.

‍

We partnered with two expert consolidators to explain the shared shipment process:

  • MAV Coffee: Experts in El Salvadoran coffee, MAV will guide producers and roasters through the intricacies of consolidating lots from El Salvador.
  • Finca Terrerito: Serving as a producer and consolidator for Honduras, Finca Terrerito will outline the best practices for Honduran producers and roasters interested in sourcing from the region.

Are you a producer? Pre-register here.

Financing for producers | 1:00 pm - 2:00 pm

Cash flow is critical during the harvest and export season. To support producer, Algrano is partnering with Fair Capital forsessions on Financing for Producers. These 15-minute  are  exclusively for producers to explore financing options, to get the working capital needed for direct sales.

Are you a producer? Pre-register here.

 
 

Producer-roaster meetings | 1:00 pm - 2:00 pm

‍The core of the Matchmaking Area is a series of 15-minute, 1:1 meetings. These sessions help build direct relationships. They allow roasters to speak directly with the producers who grew the coffee.

Are you a roaster? Pre-register here.

Are you a producer? Pre-register here.

 
 

Project coffee: discover Avanza Cafe | 2:00 pm - 3:00 pm

Discover Avanza Cafe (with TechnoServe): Meet to discover new project coffees and learn about sustainable sourcing.

Are you a roaster? Pre-register here.

 

 
 

Producer-roaster meetings | 2:00 pm - 3:00 pm

The core of the Matchmaking Area is a series of 15-minute, 1:1 meetings. These sessions help build direct relationships. They allow roasters to speak directly with the producers who grew the coffee.

Are you a roaster? Pre-register here.

Are you a producer? Pre-register here.

 

 
 

STE follow up | 3:00 pm - 4:00 pm

Sourcing Trip Experience (STE) Follow-Up: If you joined the STE, you can meet with host farms to ask questions and finalize your sourcing plans.

Are you a roaster? Pre-register here.

 

 
 

Producer-roaster meetings | 3:00 pm - 4:00 pm

The core of the Matchmaking Area is a series of 15-minute, 1:1 meetings. These sessions help build direct relationships. They allow roasters to speak directly with the producers who grew the coffee.

Are you a roaster? Pre-register here.

Are you a producer? Pre-register here.

 

 
 

Frequently asked questions

The 11th edition of PRF will be held on March 26 & 27, 2026 at the Hilton Hotel in San Salvador, El Salvador.

We are always looking for new potential host countries for future PRF events. If you would like PRF to be held in your country, please email us at info@producerroasterforum.com.