In April 2024, Eduardo Choza, Director of Coffee at Mayorga Coffee, won the U.S. Roaster Championship—a victory built on outstanding discipline, experience, and roasting excellence. His win not only marks a personal achievement but also underscores the importance of quality and innovation in roasting.

Eduardo’s passion goes beyond roasting for competitions—he’s committed to empowering coffee producers. Through his work with Mayorga Coffee, he advocates for producers to take a more active role in the value chain by roasting their own coffee. This approach helps farmers capture more profits, exercise greater control over quality, and build a stronger connection with their end consumers.