As we build up to PRF El Salvador, we’re thrilled to announce that several more world-renowned coffee experts have joined our lecture and panel discussion schedule.
The forum will feature some of the coffee industry’s foremost thought leaders, who will share their insights into the various challenges that face Salvadoran coffee producers and the coffee sector at large.
Let’s take a look at the updated lecture and panel discussion program.
All the new lectures and panel discussions
Each and every PRF event is centered around the exchange of knowledge, with the ultimate goal of driving green coffee sales in producing countries and addressing critical issues in the coffee sector.
Here are all the updates to our lecture and panel discussion program:
Lectures
Addressing the north-south divide in the coffee supply chain
Speaker: Sam Corra (Ona Coffee, Australia)
It’s time to change the standards for how we market and sell coffee
Speaker: Martin Mayorga (Mayorga Coffee, USA)
TBA
Speaker: Mark Zhou (MTPak, China)
TBA
Speaker: Bram De Hoog (Ally Coffee, Netherlands)
How can El Salvador differentiate itself from other origins and sell more coffee in the UK?
Speaker: Dale Harris (Hasbean, UK)
The evolving coffee market in the US
Speaker: Matt Swenson (Nestlé, USA)
Coffee prices: what happened in 2022 and what can be expected in 2023?
Speaker: Albert Scalla (StoneX, USA)
More than a market trend: why cold brew cup quality matters
Speaker: Julia Leach (Toddy, USA)
A roaster’s guide to entering the Eastern European market
Speaker: Zoran Stanojevic (Kafeterija, Serbia)
How direct relationships lead to improved quality
Speaker: Eduardo Choza (Mayorga Coffee, USA)
How to translate a profile from sample to production roast
Speaker: Ola Brattås (Kaffebrenneriet AS, Norway)
Reviewing the challenges facing roasters who trade directly with producers
Speaker: Mohamad Merhi (Cypher Urban Roasters, UAE)
Entrepreneurship in the coffee sector: bringing young people into the industry
Speaker: Luis Eduardo López (Varietales Finos & Granja Paraíso 92, Colombia)
Panel discussions
Scaling specialty coffee consumption through relationships with fast food chains
Lead panelist: Edgar Cabrera (Thrive Farmers, USA)
Guest: Kenneth Lander (Thrive Farmers, USA)
What is a buyer looking for? How can you add value to both yourself and the buyer?
Lead panelist: Ryan Garrick (Watchhouse, UK)
Guest: Jordan Montgomery (Fjord Coffee, Germany)
(TBC) Analyzing supply chain actors: how can roasters add more value for producers?
Lead panelist: Jeffrey Chean (Groundwork Coffee, USA)
Guest: Adam Kline (Coffee Unified, Inc., USA)
Previously announced lectures and panel discussions
In case you missed it, here’s the list of previously confirmed lectures and panel discussions set to take place at PRF El Salvador.
Lectures
Creating a pathway for selling ultra-premium coffees
Speaker: José Guzman (Kofra Specialty Coffee Roasters, UK)
Data & green coffee quality: why is it so important?
Speaker: Darina Onoprienko (Agrivero.ai, Germany)
Micro to macro: how to scale a specialty roastery
Speaker: Rodrigo Jaeger (Café Señor K, Chile)
What are the purchasing priorities of Chinese roasters?
Speaker: Lewis Harding (Coffee Exchange, China)
Exotic processing: leveraging biochemistry to produce experimental coffees
Speaker: Wilton Benitez (Varietales Finos SAS, Colombia)
Key steps for managing quality control
Speaker: Dulce Barrera (Bella Vista Coffee, Guatemala)
Panel discussions
How can we make specialty coffee less elitist?
Lead panelist: Jonathan Moral (Café de Finca, Spain)
Guests: Estella Zuleta Carmona (Deep Café and Roastery, UAE)
Rodrigo Giammattei (Café Caté, El Salvador)
Winning the World Barista Championship
Lead panelist: Federico Bolaños (Alquimia Coffee, El Salvador)
Guests: Carlos Pola (Finca San Antonio & Las Brisas, El Salvador)
Alejandro Méndez (2011 WBC Champion, 4 Monkeys Coffee Roasters, El Salvador)
How to connect with the Saudi green buyer
Lead panelist: Osamah Alawwam (Roasting House, Saudi Arabia)
Guests: Yousef Alzayer (Leanitai Coffee, Saudi Arabia)
Miguel Candel (Saudi Coffee, Saudi Arabia)
The role of women in the Salvadoran coffee sector
Lead panelist: María Pacas (Café Pacas, El Salvador)
Guests: María Elena Botto (International Women’s Coffee Association & Women’s Coffee Alliance of El Salvador, El Salvador)
Ana María Schmidt (Finca Montealegre, El Salvador)
Customizing coffee education and training for Central America
Lead panelist: Johanna de Rodríguez (Academia Barista Pro, El Salvador)
Guests: Jonathan Rodríguez (Academia Barista Pro, El Salvador)
Carlos Guerra (Café San Rafael, Honduras)
Are we defining coffee quality incorrectly?
Lead panelist: Tony Dreyfuss (Metropolis Coffee, USA)
Guests: Nicole Battefeld-Montgomery* (Rancilio Group DE, Germany)
Jorge Raúl Rivera* (Santa Rosa, El Salvador)
Reviewing Middle Eastern specialty coffee trends
Lead panelist: Cleia Junqueira (Coffee Planet, UAE)
Guests: Anthony Bedoyan* (Golden Goose, UAE)
Mostafa El-Saiid* (Al Fayrouz, Egypt)
* New guests added since previous update
In less than two months, PRF El Salvador will welcome producers, roasters, green buyers, and other coffee professionals at the Salamanca Exhibition Centre in San Salvador, where they will be able to see these world-class lectures and panel discussions.
There are still a few events set to be confirmed in the coming weeks, so keep an eye on our communication channels to ensure you stay up to date.
Tickets for PRF El Salvador are on sale now. Visit our ticketing page here to secure your place ahead of the two-day forum, which takes place on 16 & 17 March 2023.
Several PRF El Salvador workshops and cupping sessions have also been announced – make sure you register to guarantee your place at these limited-capacity events.
To learn more about PRF El Salvador, visit our news page here, sign up for our newsletter here, or reach out to our team at this email address.