PRF News Feed

PRF is heading to Mexico for the very first time! 🇲🇽☕

Join us March 18–19, 2027, in Tuxtla Gutiérrez, Chiapas! To encourage deeper, more focused industry conversations, this edition features limited speaker slots.

We are inviting English and Spanish-speaking coffee professionals to apply for PRF Voices.

Applicant criteria:

• 5+ years of industry experience

• Strong public speaking background

• Clear perspective on current trends & challenges

🔥 Applications are open! Share your insights and help shape the future of the coffee supply chain.

Learn More.

PRF El Salvador 2026 is officially opening applications for judges across our championship competitions.

Each year, PRF brings together experienced professionals from across the coffee value chain to evaluate technique, precision, and quality under international standards.

We are looking for judges who bring:
• Strong sensory calibration and technical expertise
• Professional experience within the coffee industry
• Previous judging experience
• Objectivity and the ability to provide constructive feedback
• Fluency in English or Spanish

Our Championships include:
🔥 Global Coffee Roasting Contest
👃 Global Cupping Championship
🌱 Soil of Excellence

As a judge, you play a key role in ensuring integrity, credibility, and excellence across PRF competitions while connecting with peers from around the world.

📅 Applications are now open. The deadline is March 15 at 5:00 PM EST.
Spots are limited, and selection is based on experience and overall panel balance.

Spots for the competitions at PRF El Salvador 2026 are almost full.

At PRF, competitions are more than contests. They are structured, high visibility platforms to showcase your craft, be evaluated by experienced judges, and connect with leading professionals across the coffee value chain 🌍☕

From roasting and cupping to cold brew and regenerative agriculture, each championship focuses on key skills within the industry, offering meaningful exchange and global exposure.

🔥 Global Roasting Contest

Sponsored by Cropster
Only 2 spots remaining

International roasters compete by developing and presenting a roast profile that balances consistency, control, and cup quality. Winners are selected through both technical evaluation and a people’s choice vote.

Equipment Partner: Nucleus

What you win:
• Nucleus Link
• Cropster vouchers

Apply now | View the rules

❄️ Cold Brew Coffee Championship

Sponsored by Toddy
Only 4 spots remaining

Participants prepare and present a cold brew and a signature drink in a live judging format that evaluates extraction technique, sensory quality, and service.

What you win:
• Toddy Brewer
• Cash prize 💰

Apply now | View the rules

👃 Global Cupping Championship

Sponsored by PDG Media
Only 3 spots remaining

A fast paced sensory challenge where competitors identify differences between coffees under time pressure, testing precision and sensory memory.

What you win:
• PRF cupping spoon set
• PRF merchandise 🎁

Apply now | See the rules

🌱 Soil of Excellence

Sponsored by Belco
Applications closed

A recognition of producers implementing regenerative agricultural practices, evaluating soil health indicators and coffee quality to highlight the direct link between farm decisions and final cup results.

What you gain:
• Opportunity to sell selected lots at differentiated prices with Belco support
• Access to new international markets 🌎

If you are attending PRF…

❄️ Cold Brew Bar by Toddy

Cool, bold, and refreshing.
This bar is all about smooth brews and signature drinks designed to fuel the forum and keep conversations flowing throughout the day.

⚡ Espresso Bar – Available for Sponsorship

Fast, focused, and dialed in.
A rotating lineup of standout coffees, pulled by skilled baristas from morning to afternoon.

This is your opportunity to position your brand at the center of the action.

🌊 Brew Bar – Available for Sponsorship!

Slower pace, clean extractions, and full flavor. Expect pour-overs and manual brews that let each coffee shine.

Want your coffee featured at the Espresso or Brew Bar?

Spots are limited, and this is one of the most effective ways to put your coffee in front of roasters, producers, and buyers from around the world.

Let’s make something great happen in El Salvador.

We can’t wait to see you there.

On the evening of the first day of PRF El Salvador 2026, we come together for one of the most anticipated moments of the event: the Global Coffee Awards & PRF Annual Dinner.

On March 26, 2026, at the Hilton Hotel in San Salvador, join us for a night designed to slow down after the first day of PRF, continue conversations, and build new connections in a relaxed and social setting. ☕🤝

Guests will enjoy a three-course dinner with full beverage service, shared tables, and an atmosphere created to encourage meaningful networking across the coffee supply chain. 🍽️✨

Throughout the evening, the Global Coffee Awards Ceremony will take place in the same venue, recognizing outstanding roasters and producers from around the world and culminating in the announcement of the World’s Best Roaster 🏆🌍

Event Details
📅 Date: March 26, 2026
🕖 Time: Dinner begins at 7:00 PM
📍 Venue: Hilton Hotel, San Salvador
👔 Dress Code: Cocktail attire (optional black tie)

Tables & Tickets Available
Both individual tickets and full tables are available. All options include:
• Three course dinner with full beverage service
• Admission to the Annual Dinner and Awards Ceremony
• Networking throughout the evening

Tables offer an elevated experience for groups of 8 guests, ideal for hosting clients, partners, or team members, with priority seating, increased visibility, and added benefits designed for engagement and hospitality throughout the night.

🌙 Whether you are attending PRF to reconnect with long time partners or meet new faces in the industry, the Annual Dinner is where conversations continue and relationships take shape.

Join an international community passionate about coffee and be part of what makes PRF El Salvador 2026 possible. Volunteering at PRF is a hands on opportunity to learn, connect, and gain real industry experience while contributing to one of the most important coffee events in the world.

🗓️ March 26–27, 2026
📍 San Salvador, El Salvador

Why volunteer at PRF?

🎟️ Free entry to the two day event
🏆 Opportunity to participate in PRF competitions
☕ Volunteer cupping session where you can showcase your coffee
💼 Direct access to green coffee buyers and roasters, creating real opportunities to promote and sell your coffee
🔗 Exclusive networking activities designed to build meaningful, long term industry relationships
💥 Be part of a vibrant, purpose driven coffee community

Additionally, all volunteers receive:
📜 An official PRF volunteer certificate
👕 An official PRF El Salvador t shirt

🤝 Volunteer Sponsor: Copan Trade

The PRF volunteer program is proudly supported by Copan Trade, a family owned green coffee importer based in Texas with more than 35 years of experience sourcing exceptional coffees through direct, ethical relationships with producers.

Copan Trade plays an active role in shaping PRF as a space where volunteers, producers, and emerging coffee professionals gain visibility, exchange knowledge, build meaningful business connections, and drink great coffee along the way.

👉 Meet Copan Trade

🔥 Ready to be part of PRF El Salvador 2026?
Volunteering is your chance to learn, connect, showcase your coffee, and contribute to the global coffee community.

☑️ We are looking for 150 volunteers
📅 Applications close January 23, 2026

PRF is heading back to origin for its 11th edition. For the first time, the forum will take place alongside the GCA World Championship, bringing even more global visibility to El Salvador.

This year, PRF will feature fewer speaker slots to allow for more focused, in depth conversations. We are looking for experienced voices with a clear point of view and real world insight into today’s coffee industry.

🗓️ March 26–27, 2026
📍 Hilton Hotel, San Salvador, El Salvador

To apply for PRF Voices, applicants should have:

• 5+ years of experience in the coffee industry
• Strong public speaking experience
• Previous participation at PRF
• A clear perspective on current industry trends and challenges
• Fluency in English or Spanish

At PRF, producers, roasters, baristas, and traders come together at origin to exchange knowledge, challenge ideas, and move the industry forward.

🔥 Interested in speaking at PRF?
Applications are now open and spots are limited.

📅 Applications close January 23 2026.

Booth sales for PRF El Salvador 2026 are officially open.

🗓️ March 26–27, 2026
📍 Hilton Hotel, San Salvador, El Salvador

This is your chance to position your business in front of 4,000+ highly engaged attendees, including key decision-makers, industry leaders, and potential partners. PRF booths place your brand directly in front of an audience actively seeking innovative solutions and meaningful collaborations.

Whether you’re a producer group, exporter, cooperative, importer, roaster, or service provider, exhibiting at PRF puts you at the center of the most influential coffee trade event in Latin America.

🔥 Want a booth?

Spaces are limited and Early Bird discounts end on December 1. 

Secure your spot early to maximize visibility and foot traffic.

The third edition of the Global Coffee Awards took place at PRF Honduras 2025, celebrating innovation and leadership across the international coffee industry. As a producer-led initiative, these awards aim to shift the spotlight to Latin America—making them more inclusive and accessible for the global coffee community.

🏆 2025 Global Coffee Awards Winners

Best Booth: Conatradec
Best Partnership: Ally Coffee & Proexo
Speaker of the Year: Tomas Araujo, StoneX (USA)
Volunteer of the Year: Alejo Miranda (Guatemala)

🌱 PRF Seed made a powerful return after its debut in PRF Guatemala. This initiative recognizes and empowers coffee entrepreneurs by funding community-driven projects. For the 2025 edition, previous beneficiaries were also invited to present and celebrate their achievements.

💡 2025 PRF Seed Beneficiaries

Iliana Castillo (Honduras): US $4300
Scarlette Zeron (Honduras): US $3200
Luisa López (Colombia): US $1500
Andrés Olarte (Colombia): US $1000
Klever Torres (Ecuador): Formed a strategic alliance with PRF

🎯 Competitions at PRF Honduras 2025
Four dynamic championships showcased talent, innovation, and global collaboration:

🌍 Global Roasting Contest (4th edition)
🔹 Sponsors: Giesen, Cropster, Volcafe
🔹 Technical Winner: Julián Trejos (Cafeina Coffee, Colombia)
🔹 People’s Choice: Chantal Demonty Cercos (Ombú Bcn, Spain)

🧊 Cold Brew Championship (6th edition)
🔹 Sponsor: Toddy
🔹 Winner: Julián Trejos

🍫 Cacao Masters Cup (2nd edition)
🔹 Sponsor: Zucoleto
🔹 1st place: Julián Trejos
🔹 2nd place: Emeric Seguin (Fantome Café, Canada)
🔹 3rd place: Luisa Santos (Coffeina Café, Colombia)

👅 World Cupping Championship (1st edition)
🔹 Sponsor: PDG Media
🔹 Winner: Wendy Marcos (El Salvador)

📈 The coffee industry is undergoing significant shifts, with Arabica prices soaring past $4/lb—reshaping relationships across the entire supply chain. At PRF Honduras 2025, Ally Coffee, our 🥉 Bronze Sponsor, brought clarity and leadership to the table at a critical time.

🎤 One of the most insightful sessions of the event was led by Abraham Castro, Senior Coffee Buyer at Ally Coffee. His talk, titled “Fluctuating Pricing and Shifting Sourcing Strategies: An Importer’s Perspective”, offered a grounded and strategic look at how producers and roasters can adapt to sustained high prices.

💡 Abraham’s session stood out for its transparency, relevance, and practical value—highlighting the importance of collaboration, clear communication, and efficiency across the supply chain.

🤝 We’re also thrilled to celebrate Ally Coffee and Proexo for winning Partnership of the Year! Their relationship, which began at the very first PRF in 🇨🇴 Colombia, has grown into a powerful example of sustainable collaboration within the PRF community.📚 Want to learn more about how companies like Ally Coffee are navigating today’s market challenges and strengthening long-term relationships?
🔗Click here to read full article!

We are honored to have Purity Coffee as a BRONZE SPONSOR at PRF Honduras 2025! With a mission to improve the world’s health through coffee, Purity Coffee believes in coffee as a functional food and is committed to optimizing its benefits through scientific research and innovation. Their approach follows a simple yet powerful philosophy:
👉 The journey to better health through coffee starts with understanding its science. 🌱🔬

🎤 Exclusive Speaker Session

As part of their participation, Ildi Revi, Chief Learning Officer at Purity Coffee, will lead an insightful session:

📌 🧪 The Science of Roasting for Functional Benefits

💡 What you’ll learn:
✔️ How roasting influences coffee’s bioactive compounds and functional properties.
✔️ The role of antioxidants, acids, proteins, and alkaloids—shaping both flavor and health benefits.
✔️ Practical strategies to optimize roast profiles for better wellness and performance.
✔️ Comparative data, sensory evaluations, and real-world applications bridging scientific research with roasting innovations.

Purity Coffee follows a science-backed approach to ensure every cup delivers the highest standards of quality, functionality, and continual improvement. 🌟 Don’t miss this session to explore how roasting choices can unlock coffee’s full potential for both taste and wellness!

We are proud to have BWT (Best Water Technology) as our 🚀 OFFICIAL CUPPING AND WATER SPONSOR at PRF Honduras 2025! With a strong mission to provide innovative water treatment solutions, BWT is dedicated to enhancing water quality to elevate the coffee experience worldwide. ☕

🎤 A Must-Attend Speaker Session

As part of their participation, Antoine Communaudat, Export Area Manager at BWT, will lead an exclusive session:

📌 🔬 The Future of Universal Coffee Water Language: Using Local Water as a Universal Standard

💡 What you’ll learn:
✔️ The water standards set by the SCA and the reasoning behind them.
✔️ How different water treatment technologies can help achieve these standards.
✔️ The impact of water on coffee extraction and how effective these solutions are based on unique local water characteristics.

BWT is transforming the way we understand water in the coffee industry. 🌟 Don’t miss this insightful session to learn how optimizing water quality can enhance coffee extraction anywhere in the world!

Join us at PRF Honduras 2025, taking place March 27-28 in San Pedro Sula!

This is your opportunity to:
✅ Connect with thousands of Central American coffee producers.
✅ Discover exceptional coffees tailored to your needs and budget.
✅ Build direct relationships and eliminate unnecessary intermediaries.

🎥 Did you miss the webinar? No worries! Watch it here and catch up on everything you need to know.

Don’t miss out on securing unique coffees and partnerships that will set your roastery apart in a competitive market.

🔽 SECURE YOUR SPOT NOW 🔽

🔥 Discover New Sourcing Opportunities at PRF Honduras 🔥

📅 Date: Thursday, January 30
⏰ Time: 10 a.m. EST | 3 p.m. GMT | 4 p.m. CET

What You’ll Learn:

🕵️ Navigating the current coffee market like a pro.

🌟 Get ready for the 10th Edition with exciting updates, including the debut of our Producer-Roaster Matchmaking Program — an exclusive opportunity to connect and collaborate like never before!

🌿 Direct Sourcing: Unlocking the value of the Sourcing Trip Experience (STE).

REGISTER HERE

🎥 Did you miss the webinar? No worries! Watch it here and catch up on everything you need to know.

Join us at PRF Honduras, happening March 27-28, 2025, in San Pedro Sula.

This is your chance to:

👨‍🌾 Connect with thousands of Central American producers.

☕ Discover exceptional coffees that match your needs and budget.

💼 Forge direct relationships and bypass intermediaries.

Don’t miss this opportunity to secure unique coffees and partnerships that will set your roastery apart in a competitive market.

Buy Your Ticket Now

We can’t wait to see you there!

What is PRF Seed?

PRF Seed empowers volunteer leaders in the coffee industry by providing financial support and mentorship for innovative, community-driven projects. This initiative fosters entrepreneurship and positive change within coffee-producing communities.

📝 Note: Exclusively available to confirmed volunteers of PRF Honduras 2025.

💰 The Prize

Starting with a $10,000 USD prize pool, PRF Seed supports projects focused on:

• New business models
• Employment opportunities
• Community-focused ideas

📅 Application Process

1. Application and Public Voting 🗳
2. Selection of Finalists 🏁
3. Presentation to Judges 💻

🌟 Ready to bring your idea to life?

LEARN MORE AND APPLY HERE

The following roasters, from around the world, will have the unique opportunity to gain a direct and immersive insight into coffee production in Honduras.

🌎 Connect with them at PRF Honduras and build long-term relationships to strengthen the coffee supply chain!

• Darius Vezelis – Lithuania, Vero Coffee House
• Ashfin Roshanian – United Arab Emirates, Artisan Coffee Gear
• Ian Steel – United Kingdom, Atkinsons Coffee Roasters
• Karthikeyan Rajendran – United Arab Emirates, Three Coffee
• Bonface Mogessi – Saudi Arabia, Woods Roastery
• Joel Castellanos – USA, Cafe Zunzun
• Janine Awan – USA, Woodcat Coffee
• Saadat Awan – USA, Woodcat Coffee
• Eve MacFarlane – UK, Argyll Coffee
• Jesus Picatoste – Spain, La Cherry Coffee
• Chuhan Li – China, 不喝没味的水
• Michael Hartley – UK, Argyll Coffee
• Erik Busch – USA, Longstory Coffee
• Abigail Nares – USA, Aligned Coffee
• Jonathan Yanez – USA, Aligned Coffee
• Sara Reyes Ziman – USA, Milcros
• Phill Pollen – Australia, Pablo & Rusty’s Coffee Roasters
• Zoran Stanojevic – Serbia, Kafeterija
• Sami Schbeir – USA, What’s Brewing
• In-Young Son – China, Gimisa
• Ryan Hoban – USA, Neighborly Coffee

🏡 Host the Sourcing Trip Experience (STE) 🌟

Would you like these roasters to visit your farm?
As an STE host, you’ll receive at least 10 roasting companies over three days, creating a unique opportunity to establish lasting business relationships.

✨ Roasters who attended the STE in previous editions have consistently increased their coffee purchases from their hosts year after year!

Become an STE Host!

🎉 Don’t Miss Our Biggest Event Yet! 🎉

Join us for the unforgettable 10th edition of PRF Honduras, packed with amazing networking opportunities for you!

Buy Your Ticket Now

We can’t wait to see you there!

Get ready for an incredible showcase at the Producer & Roaster Forum 2025! 🎉 This year, our championships will highlight the best global talent in the coffee world:

🥶 Cold Brew Championship
Competitors will push the limits of creativity and flavor by crafting innovative cold brew beverages.

🔥 Global Coffee Roasting Contest
Master roasters from around the globe will battle it out to create the perfect blend and impress both judges and attendees.

☕ Cacao Masters Cup
Baristas and cacao lovers will celebrate the magic of cacao and coffee through exceptional beverage creations.

📅 Dates: March 27-28, 2025.

🎯 Don’t miss out! Learn more and register for the championships on our website.

🌟 Three incredible coffee bars are set to elevate your experience at PRF Honduras!

Whether you’re craving a refreshing signature drink, a flawless espresso, or a beautifully crafted pour-over, we’ve got you covered.

🥶 Cold Brew Bar by Toddy

Dive into the world of cold coffee at the Cold Brew Bar! Taste the award-winning signature drink by Giovanni Sagastume, champion of the Cold Brew Championship at PRF Farm Summit. Don’t miss this chance to taste a beverage that blends innovation and coffee expertise!

☕ Espresso Bar by Espresso Americano

Experience perfection at the Espresso Bar, featuring cutting-edge equipment from Espresso Americano. Slots are open for you to showcase your coffee for a four-hour service alongside our talented volunteer baristas.

👉 Click here to showcase your coffee

🍵 Brew Bar – Available for Sponsorship!

Take center stage by sponsoring the Brew Bar! Highlight dynamic brewing methods, immerse attendees in unforgettable coffee experiences, and connect directly with top coffee professionals.

☕ Become a Sponsor Today

🎟️ Ready to experience PRF Honduras in full?
👉 Buy your tickets here

We can’t wait to see you there

🌟 10 Editions of Connections: As we celebrate our milestone 10th edition of PRF, we reflect on the incredible roasters who have shaped our journey. These partnerships have turned PRF into the vibrant global coffee community it is today—a space for connection, collaboration, and growth.

📍 PRF Honduras 2025: Our biggest edition yet! Join us as we expand our network, welcoming roasters and coffee professionals from around the world. This landmark event celebrates the connections and innovations driving the coffee industry forward.

🛒 Buy Your Tickets Today
Stay tuned for updates as we unveil new participants and special features for this historic edition. Let’s make it unforgettable!

Speaker applications are now open for the 10th edition of the Producer & Roaster Forum (PRF)!

The event will take place on March 27-28, 2025, at the Copantl Hotel & Convention Centre, San Pedro Sula, Honduras.

This milestone event gathers coffee professionals worldwide—producers, roasters, traders, and baristas—to share insights and ideas.

If you have 5+ years of experience, public speaking skills, and innovative ideas for the coffee industry, this is your chance to shine!

Why Apply?

• Share your vision with a global audience.
• Gain recognition across PRF’s platforms, including YouTube and social media.
• Shape the future of coffee with your expertise.

📅 Deadline: January 15, 2025. 

Don’t miss your chance to inspire at one of the industry’s most anticipated events.