WE PUT ORIGIN AT THE FOREFRONT
Every event is held in a coffee-producing country, helping shape the conversation around sustainability and ensuring that producers can attend.
WE ARE INCLUSIVE
The Producer & Roaster Forum is an event for all producers and roasters, especially those who are traditionally excluded from the conversation. Through affordable pricing, sponsorship-funded scholarship schemes, and origin-based event locations, we make sure that everyone can attend.
WE ARE WORLD-LEADING
Not only is the Producer & Roaster Forum the first event of its kind, it also leads the way in market access initiatives, scholarship schemes, and more. We don’t just accept the status quo: we disrupt it by looking for innovative ways to ensure that producers sell at higher and more sustainable prices.
WE ARE RELEVANT
We address the real issues facing local communities, and provide the coffees and lectures that producers really want.
WE GENERATE VALUABLE RELATIONSHIPS AND SALES FOR PRODUCERS
We don’t just facilitate one-off sales of auction-winning lots (although we do consider auctions). We also support farmers in commercialising all their coffee and building long-term direct relationships with roasters and buyers.
WE FOSTER KNOWLEDGE-SHARING AND MENTORSHIP
…between roasters and roasters, producers and producers, and roasters and producers. When we all work together, the industry grows stronger.
WE SUPPORT THE COMMUNITY
No two events are the same. Each one is built around the needs and unique characteristics of the host country and region.
WE BRING INTERNATIONAL MARKETS TOGETHER
We represent all coffee markets, bringing roasters not just from Western Europe and North America but also from the Middle East, Asia, Eastern Europe, and Africa.
WE PARTNER WITH PEOPLE WHO SUPPORT OUR MISSION
From hosts to sponsors, we work together with companies with have a positive impact on the supply chain.
WE ARE DIVERSE
We commit to considering diversity when selecting the speakers to whom we give a platform, because industry-leading events should represent the real coffee community.
WE LISTEN
We pay attention to what the coffee community is talking to. We invite feedback. And we evolve. Our events represent what you want to learn about.