Panelists

CLEIA JUNQUEIRA (UAE)

Cleia Junqueira developed her passion for coffee in Brazil in 2005, when she owned and operated an independent coffee shop and began personally training a team of baristas.

Since 2006, Cleia has elevated her coffee skills as a member and the Director of the Brazilian Association of Coffee and Baristas (BACB). Over the last two decades, she has acquired qualifications for coffee tasting skills, an SCA Licensed Q-Grader Certificate and certification as a Q-Robusta Grader. She has also acted as a Sensory Judge for the World Barista Championship since 2016.

Currently working as the Head of Coffee for Coffee Planet (United Arab Emirates), Cleia will join PRF Colombia as a panelist, drawing upon her expertise and years of experience to speak about industry trends, coffee varietals and much more.

Melissa Villanueva will be joining a panel at PRF Colombia.

MELISSA VILLANUEVA (USA)

Melissa Villanueva is the Owner and CEO of Brewpoint Coffee in Chicago.

With no business plan and very limited finances, Melissa has grown Brewpoint to four coffee shops and a successful coffee roastery. In 2019, she co-authored a book, “Starting & Running a Coffee Shop: Brew Success with Proven Strategies for Every Aspect of Your Espresso Startup’. 

Brewpoint has been mentioned in renowned publications such as Forbes, Fast Company, and Sprudge for their inspiring small business journey and dedication to building a better world through coffee. 

Melissa will join PRF Colombia for an expert pane, sharing her insights in creating community driven business.

FRANK KAVANAGH (REPUBLIC OF IRELAND)

Frank Kavanagh co-founded Cloud Picker Coffee Roasters in Dublin, Ireland with his partner, Peter Sztal.

As a trained Graphic Designer, Frank has applied his knowledge and expertise to elevate customer experience and branding. In 2018, Cloud Picker was recognised with the Award for ‘Best New Product’ at the World of Coffee expo in Amsterdam, recognising their newly designed recyclable coffee packaging. 

At PRF Colombia, he will share his insights on design, specialty coffee and the importance of impactful marketing.

Freda Yuan is the Director of Coffee at Origin Coffee Roasters, and one of the UK’s most respected coffee professionals. She'll join a panel at PRF Colombia.

FREDA YUAN (UK)

Freda Yuan is the Director of Coffee at Origin Coffee Roasters, and one of the UK’s most respected coffee professionals. Her passion and dedication to the world of specialty coffee have been celebrated through numerous accolades, including the 3 x SCA UK Cup Tasters Championship and both 3rd and 5th place in the World Cup Tasters Championship.

Throughout her career, she has worked across all sectors of the coffee supply chain. During this journey, she found her true passion in the sensory elements of coffee, which started after her struggle – and recovery from – bulimia. In 2020, she also authored an award-winning book on coffee tasting, ‘Sip n Slurp: An Expert Guide to Coffee Tasting’. 

She joins PRF Colombia as a member of an expert panel, drawing upon her extensive experience in coffee sourcing, quality control, and roasting.

Dale Harris (Hasbean/Ozone Coffee Roasters) will join a panel at PRF Colombia.

DALE HARRIS (UK)

Dale Harris leads ‘Product and Business Development’ at OCRi, a global operator with roasting brands in the UK and NZ. A founding member of the Barista Guild of Europe, he held the positions of BGE Chair (2014-2015) and Director of the SCAE (2015-2016).

Dale is the 2017 World Barista Champion, a result achieved after many years of competing at the national level in the UK, whilst working across diverse roles in coffee over the past 15 years. In addition to working with OCRi, he consults and collaborates on diverse coffee projects for brands and individuals across the world through playset.coffee.

He joins PRF Colombia as part of an expert panel, sharing his years of experience in specialty coffee sourcing, roasting, and customer experience.

Maria Eduarda Becker Pavani is the Founder and CEO of Tres Marias Coffee and will join PRF Colombia.

MARIA EDUARDA BECKER PAVANI (UAE)

Maria Eduarda Becker Pavani is the Founder and CEO of Tres Marias Coffee. She started her career as a barista in 2013, and with more than eight years of experience in the coffee sector decided to create her own brand in 2019, with the main headquarters located in Dubai (UAE).

Maria is a qualified Sensory Judge for the World Barista Championship, an Authorized Trainer by the Specialty Coffee Assoication, a Q Arabica Grader, and the MENA region Partner of Ally Coffee. 

She joins PRF Colombia as a member of an expert panel, sharing her insights on building brand presence in emerging coffee markets.

Deiverson Migliatti is the founder of Sterna Cafe, and will be joining a panel at PRF Colombia.

DEIVERSON MIGLIATTI (BRAZIL)

Deiverson Migliatti is the founder of Sterna Cafe, the largest chain of specialty coffee shops in Brazil. 

His passion and expertise in the coffee industry allowed Sterna Cafe to have unbelievable growth. His journey started back in 2015 when he opened his first coffee shop inside a hospital. A year later he and his team opened the first franchised unit, which has since expanded to more than 60 franchises across the country. 

Deiverson will join PRF Colombia as a member of an expert panel, sharing his knowledge of scalability and growth in retail coffee businesses.

Tony Dreyfussis the President of Metropolis Coffee Company and will join a panel at PRF Colombia.

TONY DREYFUSS (USA)

Tony Dreyfussis the President of Metropolis Coffee Company in Chicago, Illinois, which he co-founded with his father, Jeff in 2003.

Tony has more than twenty years of experience in many segments of specialty coffee, including retail, wholesale, sourcing, and roasting. He operates Metropolis with the belief that there should be enough value, financial and aesthetic components in a well-sourced pound of coffee to sustain everyone along the chain. He is also a firm believer that coffee ‘should be fun’! 

He joins PRF as a member of an expert panel, sharing his years of experience in the creation and supply of blends.

YASER DOURI (UAE)

Yaser Douri is the Chief Manufacturing Officer at Al Douri Group. He graduated as an Aeronautical and Aerospace Engineer from Emirates Aviation College in Dubai. He then assumed various responsibilities in the hospitality sector, including managing projects and production facilities.

Yaser’s specialization is in designing and implementing processes that consistently reduce operating costs, improve production yields, and increase profitability.

He joins PRF Colombia as a member of an expert panel, sharing his knowledge of coffee consumption and trends in the Middle Eastern market.

Christos Sotiros will join PRF Colombia as a panelist.

CHRISTOS SOTIROS (SWITZERLAND)

Christos Sotiros is Category Executive and Master Barista at Nestle Professional, responsible for building the coffee capabilities and coffee expertise for markets across the globe.

Christos had a key role in the development of Roastelier by Nescafé, a benchtop roasting solution pioneered by Nestlé Professional. He had the responsibility to launch the brand in the Greek market and bring the innovation of Prime Roast to the industry. 

With more than 12 years of experience in the coffee industry, Christos has also had success on the competition stage. In 2017 he placed 3rd in the Greek Barista Championship, and recently placed 2nd in the 2022 competition. 

His expertise in the coffee development field will bring a lot of value to PRF Colombia, where he joins as an expert panelist.

Ricardo Pereira will attend PRF Colombia as a panelist.

RICARDO PEREIRA (USA)

Ricardo Pereira the Chief Operating Officer (COO) of Ally Coffee, and is a specialist in green coffee production, sourcing, trade, sales and marketing. 

In 2008 he founded BRASC Coffee Importers, the first US-based import company devoted exclusively to highlighting specialty coffees from the Alta Mogiana region of Brazil. His company expanded rapidly in its first three years to become the premier Brazilian specialty coffee importer in the USA. In 2013, BRASC and Ally Coffee joined forces, with Ricardo appointed as the Director of Specialty Coffee, and was later promoted to the role of Chief Operations Officer. 

When the Specialty Coffee Association of America rolled out the inaugural Brewers Cup competition, Ricardo was on the first judging panel and continued judging competitions for many years. He has also acted as an advisor for multiple cultivars and processes for specialty coffee farms, several of which have won 1st and 2nd place in the Cup of Excellence program. 

His expertise in the coffee development, technology and specialty coffee production will bring a lot of value to PRF Colombia, where he joins as a member of an expert panel.

MOHAMAD MERHI (UAE)

Mohamad Merhi is the Managing Director of Cypher Urban Roastery LLD, a specialty coffee roastery based in the United Arab Emirates (UAE). 

Following his passion for coffee, Mohamed bravely left his finance and corporate background behind to pursue his dream and established a coffee roastery with qualities very unique to his region.

He has completed numerous certifications in the sector and is a certified Q Grader. Since its inception in 2016, Mohamad has developed several product lines under the Cypher umbrella that benefits farmers as well as end users ensuring there is a smooth cycle within the industry.

Mohamad joins PRF as a member of an expert panel, sharing his years of experience in capturing emerging markets in the specialty coffee sector.

Chris Treter is a panelist at the world-leading coffee event PRF Colombia.

CHRIS TRETER (USA)

Chris Treter is the co-founder and Director of Michigan-based coffee roastery, Higher Grounds Trading Co. 

Founded on the principle of a human-centric model, Chris and his team act as partner-owners of several cooperative and non-profit businesses, with the aim to create a community-focused, circular model in the coffee supply chain.

Chris joins PRF Colombia as a panelist to share his insights into creating community focused businesses in the coffee sector.

Hisham AbuBaker is the Co-Founder & Chief Operating Officer at Dimitri's Coffee LLC. and will be a panelist at PRF Colombia

HISHAM ABUBAKER (JORDAN)

Hisham AbuBaker is the Co-Founder & Chief Operating Officer at Dimitri’s Coffee LLC.

With the joy of coffee combined with a passion for engineering, Hisham started Dimitri’s Coffee with his brothers and opened a roasting facility in Jordan.

His engineering skills and coffee roasting knowledge led him to build his own roasting machine. Consequently, his company started to grow exponentially.

Now Dimitri’s Coffee owns a chain of 6 premium cafes across Amman, as well as serving more than 100 businesses throughout the region.

Hisham joins PRF Colombia as a guest panelist to share his insight on building presence & loyalty in emerging market. 

RYAN GARRICK (UK)

Ryan Garrick is the Head of Coffee at WatchHouse, one of the United Kingdom’s most renowned specialty coffee roasters. 

He has spent more than eight years in the industry, developing his understanding of the whole supply chain from coffee bar to farm. At WatchHouse, he oversees the entire program from seed to cup, including the execution of buying strategies, managing roast profiles and quality control, and overseeing how all of this is realised in Watchhouse’s locations throughout London to provide the best coffee experiences to their guests.

Ryan is a licensed Q-Arabica grader and certified SCA judge, with a particular passion for the competitive coffee scene. At WatchHouse, he manages an ever-expanding team of passionate baristas who compete each year on both National and International stages. He believes this area of coffee is a great avenue for passionate coffee individuals to develop and grow their careers.

He joins PRF Colombia as a member of an expert panel, during which he will share his expertise and knowledge of the supply chain, roasting and coffee program management.