The sixth edition of the Producer & Roaster Forum will be held on March 16 and 17. The schedule for Day 1 and 2 will be updated daily with more speakers and panelists.
For speaker announcements and news, please visit our News page, subscribe to our newsletter, and follow us on social media (Instagram, Facebook, Twitter, LinkedIn, and TikTok).
AUDITORIUM
8:30am – ARRIVALS
Henry Wilson
Julio Guevara
Jonathan Moral
Ingrid Olivo
Rodrigo Giammattei
José Guzmán
Federico Bolaños
Carlos Pola
Alejandro Méndez11:15am – 11:25am – COFFEE BREAK
Julia Leach
Sam Corra
Mohamad Merhi
Mostafa El-Saiid
Bogdan Prunila
Anthony Bedoyan
Dulce Barrera1:45pm – 1:55pm – COFFEE BREAK
Matt Swenson
Edgar Cabrera
Courtney Stewart 
Kenneth Lander
Albert Scalla
Jeffrey Chean
Sara Corrales
Adam Kline
Lewis Harding5:00pm – END OF DAY
8:30am – ARRIVALS
Ola Brattås
Osamah Alawwam
Yousef AlZayer
Miguel Candel
Mark Zhou
Dale Harris
Martin Mayorga11:15am – 11:25am – COFFEE BREAK
Gabriela Flores
Jordan Montgomery
Dario Scilipoti
Bram De Hoog
Tony Dreyfuss
Nicole Battefeld-Montgomery
Jorge Raúl Rivera
Zoran Stanojevic1:40pm – 1:50pm – COFFEE BREAK
Ana María Schmidt
María Elena Botto
María Pacas
Wilton Benitez
Rodrigo Jaeger
Johanna de Rodríguez
Jonathan Rodríguez
Carlos Guerra
Víctor FLores
Eduardo Choza
Luis Eduardo López5:00pm – END OF DAY
8:30am – ARRIVALS
9:30am – 10:10am – J. Guzman (UK)
10:15am – 10:40am – R. Pereira (USA), N. Castellano (USA)
10:40am – 11:00am – COFFEE BREAK
11:00am – 11:25am – G. Druce (Germany)
11:30am – 12:10pm – D. Migliatti (Brazil), K. Konstantinopoulos (Greece)
12:10pm – 12:30pm – COFFEE BREAK
12:30pm – 1:10pm – T. Dreyfuss (USA), D. Harris (UK), F. Yuan (UK)
1:40pm – 2:00pm – COFFEE BREAK
2:00pm – 2:40pm – F. Alhamrani (Saudi Arabia), M. Pavani (UAE), H. Dimitris (Jordan)
3:25pm – 3:45pm – COFFEE BREAK
5:00pm – END OF DAY
8:30am – ARRIVALS
9:00am – 9:20am
PRF Welcome Speech
- Henry Wilson
- Julio Guevara
9:25am – 10:05am
How Can We Make Specialty Coffee Less Elitist?
- Jonathan Moral
- Ingrid Olivo
- Rodrigo Giammattei
10:10am – 10:30am
Creating a pathway for selling ultra-premium coffees
- José Guzmán
10:35am – 11:15am
Winning the WBC
- Federico Bolaños
- Carlos Pola
- Alejandro Méndez
11:15am – 11:25am
COFFEE BREAK
10:25am – 11:45am
More than a market trend: Why cold brew quality matters
- Julia Leach
11:50am – 12:10pm
Addressing the North-South Divide in the Coffee Supply Chain
- Sam Corra
12:15pm – 12:35pm
Reviewing the Challenges Facing Roasters Who Trade Directly With Producers
- Mohamad Merhi
12:40pm – 1:20pm
Reviewing Middle Eastern specialty coffee trends
- Mostafa El-Saiid
- Anthony Bedoyan
- Bogdan Prunila
1:25pm – 1:45pm
Key steps to managing quality control
- Dulce Barrera
1:45pm – 1:55pm
COFFEE BREAK
1:55pm – 2:15pm
The Evolving Coffee Market in the US
- Matt Swenson
2:20pm – 3:00pm
Scaling specialty coffee consumption through relationships with fast food chains
- Edgar Cabrera
- Courtney Stewart
- Kenneth Lander
3:05pm – 3:45pm
Coffee prices: What happened in 2022 and what can we expect in 2023?
- Albert Scalla
3:50pm – 4:30pm
Analyzing supply chain actors: How can roasters add more value for producers?
- Jeffrey Chean
- Sara Corrales
- Adam Kline
4:35pm – 4:55pm
What Are the Purchasing Priorities of Chinese Roasters?
- Lewis Harding
5:00pm – END OF DAY
8:30am – ARRIVALS
9:00am – 9:20am
How to translate a profile from sample to production roast
- Ola Brattås
9:25am – 10:05am
How to connect with the Saudi green coffee buyer
- Osamah Alawwam
- Yousef AlZayer
- Miguel Candel
10:10am – 10:05am
How can El Salvador differentiate and grow sales in Europe & the UK?
- Dale Harris
10:35am – 11:15pm
It’s time to change the standards for how we market and sell coffee
- Martin Mayorga
11:15am – 11:25am
COFFEE BREAK
11:25am – 12:05am
What is a buyer looking for? How can you add value to both yourself and the buyer?
- Gabriela Flores
- Jordan Montgomery
- Dario Scilipoti
12:10pm – 12:30pm
Curating Green Coffee: Matching Production with Consumption
- Bram de Hoog
12:35pm – 1:15pm
Are we defining coffee quality incorrectly?
- Tony Dreyfuss
- Nicole Battefeld-Montgomery
- Jorge Raúl Rivera
1:20pm – 1:45pm
A Roasters Guide to Entering the Eastern European Market
- Zoran Stanojevic
1:40pm – 1:50pm
COFFEE BREAK
1:50pm – 2:30pm
The role of women in the Salvadoran coffee sector
- María Pacas
- Ana María Schmidt
- María Elena Botto
2:35pm – 2:55pm
Exotic Processing: Leveraging Biochemistry to Produce Experimental Coffees
- Wilton Benitez
3:00pm – 3:20pm
Micro to macro: how to scale a specialty roastery
- Rodrigo Jaeger
3:25pm – 4:05pm
Customizing coffee education and training for Central America
- Johana de Rodríguez
- Jonathan Rodríguez
- Carlos Guerra
- Víctor Flores
4:10pm – 4:30pm
How direct relationships lead to improved quality
- Eduardo Choza
4:35pm – 4:55pm
Entrepreneurship in the Coffee Sector: Bringing Young People Into the Industry
- Luis Eduardo López
5:00pm – END OF DAY
8:30am – ARRIVALS
9:30am – 10:10am – J. Guzman (UK)
10:15am – 10:40am – R. Pereira (USA), N. Castellano (USA)
10:40am – 11:00am – COFFEE BREAK
11:00am – 11:25am – G. Druce (Germany)
11:30am – 12:10pm – D. Migliatti (Brazil), K. Konstantinopoulos (Greece)
12:10pm – 12:30pm – COFFEE BREAK
12:30pm – 1:10pm – T. Dreyfuss (USA), D. Harris (UK), F. Yuan (UK)
1:40pm – 2:00pm – COFFEE BREAK
2:00pm – 2:40pm – F. Alhamrani (Saudi Arabia), M. Pavani (UAE), H. Dimitris (Jordan)
3:25pm – 3:45pm – COFFEE BREAK
5:00pm – END OF DAY