PRF SCHEDULE

The sixth edition of the Producer & Roaster Forum will be held on March 16 and 17. The schedule for Day 1 and 2 will be updated daily with more speakers and panelists.

For speaker announcements and news, please visit our News page, subscribe to our newsletter, and follow us on social media (Instagram, Facebook, Twitter, LinkedIn, and TikTok).

AUDITORIUM

8:30am – ARRIVALS

PRF Welcome Speech

9:00am – 9:20am

Speakers

   Henry Wilson

   Julio Guevara

How Can We Make Specialty Coffee Less Elitist?

9:25am – 10:05am

Speakers

   Jonathan Moral

   Estella Zuleta Carmona

Rodrigo Giammattei

Creating a Pathway for Selling Ultra-Premium Coffees

10:10am – 10:30am

Speaker

   José Guzmán

Winning the WBC

10:35am – 11:15am

Speakers

   Federico Bolaños

   Carlos Pola

Alejandro Méndez

11:15am – 11:20am – COFFEE BREAK

Key Steps for Managing Quality Control

11:20am – 11:40am

Speaker

   Dulce Barrera

Addressing the North-South Divide in the Coffee Supply Chain

11:45am – 12:05pm

Speaker

   Sam Corra

Reviewing the Challenges Facing Roasters Who Trade Directly With Producers

12:10pm – 12:30pm

Speaker

   Mohamad Merhi

Reviewing Middle Eastern Specialty Coffee Trends

12:35pm – 1:15pm

Speakers

   Cleia Junqueira

   Mostafa El-Saiid

Anthony Bedoyan

Data & Green Coffee Quality: Why Is It So Important?

1:20pm – 1:40pm

Speaker

   Darina Onoprienko

1:40pm – 1:45pm – COFFEE BREAK

The Evolving Coffee Market in the US

1:50pm – 2:10pm

Speaker

   Matt Swenson

Scaling Specialty Coffee Consumption Through Relationships With Fast Food Chains

2:15pm – 2:55pm

Speakers

   Edgar Cabrera
   Kenneth Lander

Coffee prices: What happened in 2022 and what can we expect in 2023?

3:00pm – 3:20pm

Speaker

   Albert Scalla

Analyzing Supply Chain Actors: How Can Roasters Add More Value for Producers?

3:25pm – 4:05pm

Speakers

   Jeffrey Chean

Sara Corrales

Adam Kline

To be confirmed

4:10pm – 4:30pm

Speaker

 Bram De Hoog

What Are the Purchasing Priorities of Chinese Roasters?

4:35pm – 4:55pm

Speaker

   Lewis Harding

5:00pm – END OF DAY

8:30am – ARRIVALS

How to Translate a Profile From Sample to Production Roast

9:00am – 9:20am

Speaker

   Ola Brattås

How to Connect With the Saudi Green Coffee Buyer

9:25am – 10:05am

Speakers

   Osamah Alawwam
   Yousef AlZayer
   Miguel Candel

More Than a Market Trend: Why Cold Brew Cup Quality Matters

10:10am – 10:30am

Speaker

   Julia Leach

How can El Salvador differentiate and grow sales in Europe & the UK?

10:35am – 10:55am

Speaker

   Dale Harris

What Is a Buyer Looking For? How Can You Add Value to Both Yourself and the Buyer?

11:00am – 11:40am

Speakers

   Ryan Garrick
   Jordan Montgomery

11:40am – 11:45am – COFFEE BREAK

It’s Time to Change the Standards for How We Market and Sell Coffee

11:45am – 12:25pm

Speaker

Martin Mayorga

A Roasters Guide to Entering the Eastern European Market

12:30pm – 12:50pm

Speaker

Zoran Stanojevic

Are We Defining Coffee Quality Incorrectly?

12:55pm – 1:35pm

Speakers

Tony Dreyfuss

Nicole Battefeld-Montgomery

Jorge Raúl Rivera

Circular Economy: Implementing Scalable Coffee Packaging Solutions

1:35pm – 1:55pm

Speaker

Mark Zhou

1:55pm – 2:00pm – COFFEE BREAK

Customizing Coffee Education and Training for Central America

2:00pm – 2:40pm

Speakers

Johanna de Rodríguez
Jonathan Rodríguez

Carlos Guerra

Exotic Processing: Leveraging Biochemistry to Produce Experimental Coffees

2:45pm – 3:05pm

Speaker

Wilton Benitez

Micro to Macro: How to Scale a Specialty Roastery

3:10pm – 3:30pm

Speaker

Rodrigo Jaeger

The Role of Women in the Salvadoran Coffee Sector

3:35pm – 4:15pm

Speaker

Ana María Schmidt
María Elena Botto

María Pacas

How Direct Relationships Lead To Improved Quality

4:20pm – 4:40pm

Speaker

Eduardo Choza

Entrepreneurship in the Coffee Sector: Bringing Young People Into the Industry

4:45pm – 5:05pm

Speaker

Luis Eduardo López

5:00pm – END OF DAY

8:30am – ARRIVALS

10:40am – 11:00am – COFFEE BREAK

11:30am – 12:10pm – D. Migliatti (Brazil), K. Konstantinopoulos (Greece)

12:10pm – 12:30pm – COFFEE BREAK

12:30pm – 1:10pm – T. Dreyfuss (USA), D. Harris (UK), F. Yuan (UK)  

1:15pm – 1:40pm

1:40pm – 2:00pm – COFFEE BREAK

2:00pm – 2:40pm – F. Alhamrani (Saudi Arabia), M. Pavani (UAE), H. Dimitris (Jordan)

2:45pm – 3:25pm 

3:25pm – 3:45pm – COFFEE BREAK

3:45pm – 4:10pm

5:00pm – END OF DAY

8:30am – ARRIVALS

9:00am – 9:20am

PRF Welcome Speech

  • Henry Wilson
  • Julio Guevara

9:25am – 10:05am

How Can We Make Specialty Coffee Less Elitist?

  • Jonathan Moral
  • Estella Zuleta Carmona
  • Rodrigo Giammattei

10:10am – 10:30am

Creating a pathway for selling ultra-premium coffees

  • José Guzmán
10:35am – 11:15am

Winning the WBC: who's involved and how?

  • Federico Bolaños
  • Carlos Pola

11:15am – 11:20am

COFFEE BREAK

11:20am – 11:40am

Key steps to managing quality control

  • Dulce Barrera

11:45am – 12:05pm

Addressing the North-South Divide in the Coffee Supply Chain

  • Sam Corra

12:10pm – 12:30pm

Reviewing the Challenges Facing Roasters Who Trade Directly With Producers

  • Mohamad Merhi

12:35pm – 1:15pm

Reviewing Middle Eastern specialty coffee trends

  • Cleia Junqueira
  • Anthony Bedoyan
  • Mostafa El-Saiid

1:20pm – 1:40pm

Data & green coffee quality: Why is it so important?

  • Darina Onoprienko

1:40pm – 1:45pm

COFFEE BREAK

1:50pm – 2:10pm

The Evolving Coffee Market in the US

  • Matt Swenson

2:15pm – 2:55pm

Scaling specialty coffee consumption through relationships with fast food chains

  • Edgar Cabrera
  • Kenneth Lander

3:00pm – 3:20pm

Coffee prices: What happened in 2022 and what can we expect in 2023?

  • Albert Scalla

3:25pm – 4:05pm

Analyzing supply chain actors: How can roasters add more value for producers?

  • Jeffrey Chean
  • Sara Corrales
  • Adam Kline