☕ Here’s Why Roasters Should Join PRF: Farm Summit



We are thrilled to invite you to PRF: Farm Summit, taking place on a working farm in Colombia this October 17-18. Positioned as a key business event for the coffee industry, this farm summit goes beyond a typical conference. With over 1000 attendees, including producers from more than 10 countries and roasters from over 30 countries, it offers a unique, fully immersive farm experience. The summit serves as a strategic platform to propel business growth, enhance networking opportunities, and place you at the cutting edge of coffee innovation and sustainability.

Why Attend PRF: Farm Summit?

  • Direct Sourcing Connections: Forge direct trade relationships with producers from over 10 countries. This is your chance to secure coffee at its origin, ensuring quality and traceability.
  • Hands-On Farm Experience: Dive deep into the farm operations. Engage directly with the cultivation processes to better understand the product journey from seed to cup.
  • Networking with Industry Leaders: Connect with peers, pioneers, and influencers from across 30 countries. Expand your professional network, discover collaborative opportunities, and gain strategic insights.
  • Market Expansion Opportunities: Explore emerging consumer trends and new market potentials. Tailor your offerings to meet the evolving demands of the global coffee consumer.
  • Enhanced Program Features: Our farm program is the core of our event, featuring all the familiar elements from previous editions—booths, competitions, workshops, roundtables—but with a significant upgrade.
  • Participate in Competitions: Showcase your skills in roasting and cold brew competitions. Gain recognition and benchmark your offerings against the best in the industry.

Attending PRF: Farm Summit not only enhances your understanding of regenerative and organic practices but also strategically positions your brand in a competitive marketplace. Here, you’ll gain:

  • Insights into regenerative practices that are setting the new standards in sustainable coffee production.
  • Opportunities to engage with early adopters and leaders who are shaping the future of the coffee industry.
☕ Here’s Why Roasters Should Join PRF: Farm Summit