THE CASE FOR PRODUCER ROASTER MATCHMAKING
As a result, we believe a matchmaking campaign is preferable, as it does not compete with any other auctions, and generates minimal fees.
SUMMARY OF BENEFITS:
ROASTERS
TRACEABILITY AND BRANDING
Purchase traceable coffees with a strong narrative at a reasonable price.
Use the PRF Matchmaking branding to differentiate coffees from competitors.
Benefit from the marketing and branding efforts surrounding the Matchmaking programme, including the website and social media.
Support a long-term project delivering social impact, through hurricane relief.
Will receive impact reports on how the premium has been invested.
MICRO-LOTS
MARKET ACCESS AND BRANDING
Can differentiate their lower-grade coffees scoring between 80 and 84 points.
Will improve market access for specific groups, such as women coffee producers.
Benefit from the marketing and branding efforts surrounding the Matchmaking programme, including the website and social media.
Form long-term relationships with coffee roasters.