BENEFITS

THE CASE FOR PRODUCER ROASTER MATCHMAKING

As a result, we believe a matchmaking campaign is preferable, as it does not compete with any other auctions, and generates minimal fees.

SUMMARY OF BENEFITS:

ROASTERS

TRACEABILITY AND BRANDING

    • Purchase traceable coffees with a strong narrative at a reasonable price.

    • Use the PRF Matchmaking branding to differentiate coffees from competitors. 

    • Benefit from the marketing and branding efforts surrounding the Matchmaking programme, including the website and social media.

    • Support a long-term project delivering social impact, through hurricane relief.

    • Will receive impact reports on how the premium has been invested.

MICRO-LOTS

MARKET ACCESS AND BRANDING

    • Can differentiate their lower-grade coffees scoring between 80 and 84 points.

    • Will improve market access for specific groups, such as women coffee producers.

    • Benefit from the marketing and branding efforts surrounding the Matchmaking programme, including the website and social media.

    • Form long-term relationships with coffee roasters.

MORE INFORMATION