1 container minimum.
These coffees will be traceable.
The number of lots will depend on demand.
Containers will combine coffees from different producers according to:
Agreed sensorial profile
These coffees will be targeted at higher-volume roasters and traders.
The aim is to create market for coffees scoring between 80 and 84 points.
We will develop a branding campaign to help producers differentiate and add value to larger commercial lots.
This will consist of:
Marketing surrounding the Producer Roaster Matchmaking programme.
Branding and differentiation of lots into unique subcategories, such as those listed below.
Premiums will be reinvested into hurricane relief efforts and other social impact projects.
The aim is not to sell these coffee at incredibly high prices. Instead, it is to sell at volume and create long-term relationships.
½ container minimum.
These are targeted at roasters, who want to purchase scoring between 84 and 88 points.
We will follow a similar philosophy as outlined for macrolots. The main difference will be the target market.
This will be coffee produced by women coffee growers.
These will be certified organic coffees.
This will be coffee produced by young coffee growers aged from 18 to 25.