PRF Guatemala News Feed

A message from PRF 📝

We’re thrilled to host the 8th edition of the Producer & Roaster Forum (PRF) in Guatemala.

PRF is all about bringing together producers and roasters to drive innovation and collaboration. This year, we want to encourage you to step out of your comfort zone. Make it a point to speak with people you wouldn’t usually interact with. Networking with new faces can open doors to unexpected opportunities and insights, enriching our community and pushing our industry forward.

 Let’s make PRF 2024 purposeful by exploring new possibilities together. 

Can’t wait to see the unique connections you’ll make in Guatemala. 

See you soon.

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FECCEG 🇬🇹STE Host Sponsor

FECCEG’ association is a cozy bunch of rural producers from the Mam, K’iche’, Ixil, Kaqchikel, and Popti indigenous communities. We’re all about farming and we spread our love for agriculture across 9 areas in Guatemala: Cobán, Chimaltenango, Huehuetenango, San Marcos, Quetzaltenango, Quiché, Sololá, and Suchitepéquez. It’s pretty awesome what they do and where they do it! 🍒

They’re a colorful mix but all on the same team: Guys, gals, and the youth from various indigenous backgrounds pulling together to make their organic goodies a hit in the community market.

They’re like guardians of the green: Taking care of nature’s gifts in our backyards, munching on the healthy, organic stuff we grow. All about giving back to the community: We’re here to boost everyone’s well-being, development, and health – not just our crew but our customers too.

FECCEG is super passionate about their work: It’s all done with a whole lot of heart, and you can bet it shines through in the trust of their partners and patrons. Every win is a win for the whole squad.

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Siquem Coffee Co. 🇬🇹 New STE Host Sponsor

Since founding in 1921 in the breathtaking region of Palencia, Guatemala, the company has been dedicated to growing and sharing the finest coffee beans with the world. With a legacy spanning about a century, they take immense pride in their heritage and the exceptional quality of their coffee.

At their farm, they firmly believe in maintaining strong relationships with the local community and the environment. They work closely with around 250 farmers, providing fair wages and empowering them with knowledge and resources.

Their commitment to excellence extends to every step of the process. From the careful handpicking of ripe cherries to the precise sorting and processing techniques, they ensure that only the finest beans make their way into your cup.

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A Conversation with Ally about bridging the age gap in coffee production

Ally’s Coffee

A place where every coffee bean has its own story, from the sunny farms of Brazil to the bustling cafes around the world. This is where coffee lovers and coffee growers come together to share the love of a good cup of coffee.

At Ally’s Coffee, they believe in doing things the right way. That means working closely with farmers to make sure they grow the best coffee beans, and then helping them find coffee roasters who care just as much about quality as they do. It’s all about making sure that the coffee you drink is not only delicious but also made with respect for everyone involved in its journey.

The team at Ally’s Coffee are experts in coffee, and they’re excited to spread their knowledge. They teach, they share, and they make sure that the world of coffee is open to everyone. They’re not just selling coffee; they’re making friends, sharing stories, and building a community that loves coffee as much as they do.

Bridging Generations: What’s Brewing in the Age Gap Among Global Coffee Producers?

In the world of coffee production, a generational shift is brewing. Allied Coffee has observed a heartening trend: younger producers stepping up to join their elders, merging time-honored traditions with innovative practices. This is not just a change; it’s a renaissance of the coffee industry.

At the heart of this transformation are families like the Amharas in Brazil, where third-generation coffee producer Anderson Amhara is at the forefront. His family’s commitment to sustainable agriculture, including organic, shade-grown coffee, sets a precedent for others to follow. Their farm is a microcosm of this new era, complete with its own milling, exporting company, and even a coffee shop that reflects the family’s brand and ethos.

This pattern repeats across the globe. From the terraced farms of Panama…

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☕️ Introducing the French Press Championship ☕️

As one of the most popular brewing methods in the world, the French press is one of the most iconic and beloved ways to prepare coffee.

For the first time, PRF Guatemala will host the French Press Championship in partnership with coffee brewer and accessory company Bodum – who will provide the equipment for the competition.

The French Press Championship is another accessible brewing competition which aims to make competing more inclusive for all attendees. Once more, it allows coffee professionals and enthusiasts from across the supply chain to participate.

Rules & format

A total of 21 participants will take part in the French Press Championship. All competitors must have their own grinder and kettle, but will be provided with a Bodum French press, scales, a stirrer or spoon, a timer, and a cup.

The competition will take place over three stages, with prizes for the top three highest-scoring competitors. All French Press Championship participants will also receive a gift.

  • The first elimination stage will take place over seven rounds
    • During each round, three competitors will prepare coffee at the same time
      • Only ground coffee and water can be used (no additional ingredients are permitted)
      • If there is a specific competition coffee then only this coffee can be used
      • Competitors may use a maximum of 35g dose in their recipe
      • Competitors must prepare a minimum of 200ml of brewed coffee
    • All competitors have 15 minutes to grind, brew, and present their coffee
    • All coffees are then served to a panel of three judges in identical cups


The judges will blindly evaluate each coffee and make a private assessment to decide on their favorite. At the count of three, all judges will simultaneously point to their preferred coffee.

The winner of each round then advances to semi-finals,…

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Bringing the Cold Brew Championship to Guatemala 🍹☕️

The first edition of the Cold Brew Championship was held at PRF Colombia in 2022, and the competition has grown ever since. On 7 & 8 March 2024, PRF Guatemala will host the fourth edition – with competitors going head-to-head to prepare two cold brew-based beverages for a panel of judges.

The winner of the first competition was Mauricio Romero from Colombia. In the edition held at PRF El Salvador, the winners were Juan Aristizabal from Colombia and Julia Dziadevych from Hungary. Finally, at the most recent championship held in Colombia, the winner was Jean Pierre Acero Cechetti of Fecve Lab from Venezuela.

The Cold Brew Championship will encourage coffee professionals to experiment with cold coffee beverages, and its designer drink round pushes competitors to innovate. 

Thanks to the format of the championship, it is also accessible and inclusive for attendees from all across the supply chain – not just experienced coffee competitors and baristas.

Toddy is the Official Cold Brew Sponsor for PRF Guatemala, and will supply the competition equipment.

Jean Pierre Acero Cechetti, the reigning Cold Brew Champion of the competition, explains how important this opportunity was for him: “I am very happy to represent my country, to use a Venezuelan coffee and to have won the competition with it. Thanks to PRF for giving me this award.”

The rules & format

Prior to PRF Guatemala, all successful Cold Brew Championship competitors must attend an orientation meeting via Zoom. This meeting will provide further explanations about the competition rules, space, and schedule, and will give participants the opportunity to ask any questions.

Presentations can be in either Spanish or English, with volunteer translators available to assist if necessary. It’s important to note, however, that no additional time will be given for translations.

Each competitor should be present and ready at least…

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🔥The Global Roasting Contest will return at PRF Guatemala 🔥

The first-ever Global Roasting Contest took place at PRF El Salvador in March 2023 – and featured an unprecedented collaborative judging format unlike any other coffee competition. 

The winner of the first competition was Shaun Aupiais of Red Band Academy from South Africa, and at PRF Colombia that same year, the title went to Alejandro Macias of Lusitania Coffee Co. from Colombia.

Unlike other roasting competitions, the Global Roasting Contest is designed to be inclusive and accessible for local attendees, as well as those who don’t always have the means to participate in other global competitions. There’s no need to buy an extremely expensive roaster to train on.

Ultimately, the Global Roasting Contest will once more highlight and celebrate the work of roasters from around the world at PRF Guatemala. Its low barriers to entry make competing more democratic, while its unique format mitigates judging fatigue and encourages all event attendees to take part.

The event will bring together coffee-roasting professionals from around the world to showcase their expertise and talent. The competition will take place on 7 and 8 March 2024, with all coffees roasted on day one and judged on day two.

The rules

On 6 March, there will be a preliminary round when competitors will be divided into pairs. Each pair has 45 minutes to test the competition machine and ask any technical questions. Additionally, each team will receive 150g of washed green coffee and 150g of natural or anaerobic processed green coffee. Competitors can take their roasted coffee samples with them.

On 7 March:

  • Each competitor receives 150g of washed green coffee and 150g of natural or anaerobic processed coffee (these will be the exact same coffees received on 6 March)
  • Every competitor has 35 minutes to prepare their station, roast one batch of…
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🎙️The Speakers LineUp is here! 🎙️

We’re thrilled to announce the first speakers who have confirmed their attendance at PRF Voices in Guatemala 2024.

The coffee industry’s largest producer-focused event is returning to Guatemala in Anacafé, on March 7 & 8, 2024. Our speakers are leading experts in their fields. 

Attendees will hear them discuss some of the most pressing issues and potential solutions, in the global coffee sector 

  • Albert Scalla (EE.UU) – Senior Vice President of Trading at StoneX Group
  • Ana Lucrecia Glaesel (Guatemala) – Marketing and Communications Manager of Guatemalan Coffees
  • Eduardo Choza (EE.UU) – Director of Coffee of Mayorga Coffee
  • Joaquim Rogerio (Brasil) – Trader América central of Pinhalense
  • Konstantinos Vallianos (Greece) – Head Green Coffee Buyer of Kafeaterra
  • Raúl Rodas (Guatemala) – CEO of Paradigma Coffee Roasters
  • Laura Holguin Sterling (Colombia) – Research Assistant of Cenicafé
  • Ashley Prentice (Guatemala) – Founder of Gento Coffee
  • Renaud Cuchet (Guatemala) – Managing Director of Efico Central America
  • James Harper and Jonathan Morris (Alemania & UK) – Producers of A History of Coffee podcast.
  • Cleia Junqueira (EAU) – General Manager of The Coffee Connoisseur Collective
  • Giselle Barrera (El Salvador) – Founder of Latinas in Coffee
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⏪ PRF Year-In-review is here! 🎆

We reflect on 2023 filled with shared successes, collaborative achievements, and the passion for the good of coffee that defines our international community. 🙌

1,000 scholarships offered

to small coffee producers*

  • Top countries: Colombia, El Salvador, Honduras, Guatemala and Perú
  • Male 61% – Female 39%
  • 60% of scholars under the age of 40 

*The producer scholarships were made possible through our partnership with our Diamond Sponsor Mayorga Coffee.

$22.5 million USD.

coffee trade in PRF

  • 120+ brands exhibited
  • Top categories: packaging, coffee shops, roasteries, entrepreneurships, exporters, professional machinery
  • 500+ green coffee buyers attended the event

90 international roasters and green coffee buyers

  • Visited 10 coffee farms 
  • Bought Bourbon, Castillo, Pacamara and Gesha
  • Bought washed, natural, honey and fermentation experiments

1,500+ Coffee Producers

attended PRF in 2023

  • Top Countries: Colombia, El Salvador, Honduras and Perú

6 Championships were held

between El Salvador and Colombia

  • Cold Brew Championship
  • Global Roasting Coffee Contest
  • Barista and Brewing Championships

340 volunteers

  • Top countries: Colombia, El Salvador and Honduras
  • 25+ countries

33 Cupping Sessions

generating sales and exporting coffee to places like Spain, Serbia, Canada and USA

89 International Speakers

were part of PRF Voices.

  • Top Countries: Colombia, El Salvador, USA and UK
  • Languages: Spanish – English
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🌟Happy Holidays – See you next year in Guatemala 🌟

As we wrap up another year filled with the rich aroma of freshly brewed moments, we find ourselves reflecting on the warmth and joy that our shared love for coffee has brought to our community. This holiday season, we extend our heartfelt gratitude to you, for being an essential part of our journey.

Passion is the heartbeat of our brand, and it’s the driving force that fuels every experience lived in each PRF event this 2023. The events at El Salvador and Colombia featured enlightening lectures, workshops, panels, cupping sessions, workshops and various relationship-building activities, we’ve created a community that goes beyond borders, connecting coffee professionals & enthusiasts, across the vibrant landscapes of Latin America.

In this season of giving, let us celebrate the trust that binds us, the passion that drives us, and the community that unites us. May your holiday season be a blend of cherished moments, surrounded by the comforting embrace of family, and friends.

Wishing you a Merry Christmas and a Happy New Year filled with love, laughter, and the perfect cup of coffee sourced through PRF.

The Producer & Roaster Forum Team

You wish, we listen: Early Bird Prices!

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Want to source coffee from Guatemala?

Explore knowledge and business opportunities while immersing into the unique experience of sourcing green coffee at origin.

This exclusive journey is designed for roasters and green buyers, hosted by some of Guatemala’s top-ranked producers (Cup of Excellence and PCA One of A Kind Guatemala).

Stay on or near the coffee farm or mill for a firsthand exploration of every step of coffee production. Seize this one-of-a-kind opportunity to intimately understand the inner workings of the premier processing of top-notch coffee varieties.

What does it include?

  • Transport to the farm
  • Accommodations
  • Meals
  • Transport back to Guatemala City in time for PRF
  • 1 ticket
  • Full PRF access
  • Farm tours
  • Cuppings with producers
  • Wet mills & dry mills tours
  • Visit processing facilities
  • Roundtable discussions
  • Networking opportunities
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Reserve your Coffee Pavilion Stand for PRF Guatemala 🇬🇹

What’s a Coffee Pavilion station?

Branded stations where your team and brand can interact with coffee producers, roasters, final consumers, exporters, and other coffee industry pros at PRF.

This is our budget-friendly exhibition area featuring affordable, easy-to-work-with pre-built spaces. Perfect for entrepreneurs, start-ups and visionaries in the field.

With a total of 14 stations, this is a fantastic opportunity to draw attention and build connections with potential clients from the PRF’s international community!

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💎Introducing our Diamond Sponsor 💎

Since 1997, Mayorga Coffee has garnered a distinguished reputation as industry leaders by choosing collaboration over conventional trade practices with coffee producers. Founded on an enduring commitment, Mayorga Coffee stands beside Latin American producers unwaveringly.

Representing, supporting, and celebrating Latin American culture is at the core of Mayorga Coffee’s purpose. This ethos resonates throughout every aspect of their business operations and guides the decisions they make.

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Producers – Apply for a Mayorga Scholarship! 🇬🇹

In partnership with Mayorga Coffee’s Beca Mayorga initiative, we’re offering 500 scholarships for producers! Scholars will receive full-access tickets to attend the two-day forum at Anacafé in Guatemala City.

Beca Mayorga Scholarships are available to all coffee producers.

Priority will be given to those from remote areas who generally have less access to financial resources and would greatly benefit from the opportunity to network with green buyers. We especially encourage women and young producers from Guatemala, El Salvador, and Honduras to apply.

The application deadline is January 30, 2024, but space is limited – don’t delay!

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San Miguel Coffees 🇬🇹New STE Host Sponsor

San Miguel Coffees‘ commitment revolves around single-origin specialty coffees, cultivating direct producer-roaster ties enriched by decades of experience. 🍒

For over 130 years, San Miguel Coffees has been deeply rooted in the coffee industry, witnessing its evolution and consistently adapting to meet changing market demands. In 2009, San Miguel was established to foster genuine connections with producers and customers, emphasizing lasting relationships. 

Their triple-win philosophy dictates that success must be mutual for clients, producers, and themselves, avoiding middlemen for transparent, sustainable transactions. San Miguel Coffees collaborates with leading specialty roasters in eight countries, inviting others to witness firsthand the genuine relationships, transparency, and sustainability at the heart of their operations in Guatemala.

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Sourcing Trip Experience (STE) tickets available for roasters and green coffee buyers

You are invited to PRF Guatemala’s STE 🍒:

  • 4 immersive days
  • Curated small groups of roasters & buyers
  • Education & business opportunities 
  • Source green coffee onsite like never before

Exclusively curated for roasters and green buyers, STE is hosted by some of Guatemala’s top producers. Guests will stay on or near the estate or mill, experiencing all aspects of production firsthand.

Don’t miss this one-of-a-kind opportunity to get intimately acquainted with the inner workings of top Guatemalan coffee farms. All-inclusive experience includes farm and mill tours, easy pick-up at your arrival, in-country transport, accommodations and meals from March 3 – 6, 2024.

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Meet our PRF Sponsors 🇬🇹

Joining the official event sponsors Mayorga Coffee (Diamond,) MTPak Coffee (Gold), One BIGG Island in Space (Gold), Banco Industrial (Silver) and Ally Coffee (Bronze). Category-exclusive sponsors provide support for a particular aspect of the forum and bring you a world-leading industry event. 

Official Espresso Bar Sponsor:

Official Cupping And Water Sponsor:

Official Brew Bar Sponsor:

Official Cold Brew Bar And Championship Sponsor:

Official Host Country:

Official Media Sponsor:

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Meet Unitrade Coffee 🇬🇹 STE Host Sponsor

Founded in 1989, is a visionary company dedicated to the pursuit of excellence in the world of Guatemalan coffee. With a commitment to constant growth and reinvention, they not only source, process, and share the finest coffee but also embody a deep passion for nature.

They proudly represent the essence of Guatemala’s bright coffee future.

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🇬🇹 Introducing Guatemalan Coffees: Our Esteemed Host Country 🐆

Guatemalan Coffees is the Official Host Country of PRF Guatemala 2024.

We are thrilled to announce that Guatemalan Coffees will be the Official Host Country at this year’s PRF event. 🐆☕️

This partnership is proof of the strong and enduring friendship we’ve cultivated over the years. As we embark on this exciting journey, let us delve into the rich tapestry of Guatemalan coffee, its history, and flavors it promises to bring to PRF.

Guatemalan Coffees innovative approach has not only educated consumers about the profound impact of varietals, microclimates, and growing conditions on coffee flavor but has also set a relevant, appropriate, and differentiated coffee brand internationally.

Explore the exceptional qualities that set Guatemalan Coffees apart at booth # 21.

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Announcing PRF Seed Program 🌱, volunteers and Beca Mayorga

PRF Seed grant for coffee professionals has been launched, along with scholarship and volunteer applications for PRF Guatemala.

PRF Seed Program 🌱

PRF Seed offers a prize pool of $10,000 USD 💰to be distributed among a maximum of 4 winners. This seed capital can be a crucial injection to expand the reach and impact of the awarded entrepreneurship.

We have discovered that our volunteers and scholars at each PRF are trusted leaders, dreamers and go-getters with innovative ideas worth seeding. Seed capital is crucial because it allows entrepreneurs to take their business idea from the conceptual stage to a point where it may be more attractive to investors for further funding. 

PRF Guatemala Volunteers

At every PRF event, there is a team of dedicated and passionate volunteers. Volunteering comes with several benefits:

  • A free ticket to the two-day event
  • Meet coffee business owners, roasters, and producers from around the world
  • Be part of a meaningful and purposeful event
  • Connect with young coffee professionals and enthusiasts
  • Learn new skills – both practical and social
  • Participate in the PRF Seed program

You’ll also receive:

  • An official PRF Volunteer Participation Certificate
  • An official PRF Colombia t-shirt
  • Snacks and water

Beca Mayorga

500 producer scholarships just released! In partnership with Mayorga Coffee’s Beca Mayorga initiative, we’re offering 500 scholarships for producers! Scholars will receive full-access tickets to attend the two-day forum at Anacafé in Guatemala City. 

Beca Mayorga Scholarships are available to all coffee producers, but we especially encourage women and young producers from Guatemala, El Salvador, Honduras, and Nicaragua to apply.

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