PRF Guatemala News Feed

San Miguel Coffees 🇬🇹New STE Host Sponsor

San Miguel Coffees’ commitment revolves around single-origin specialty coffees, cultivating direct producer-roaster ties enriched by decades of experience. 🍒

For over 130 years, San Miguel Coffees has been deeply rooted in the coffee industry, witnessing its evolution and consistently adapting to meet changing market demands. In 2009, San Miguel was established to foster genuine connections with producers and customers, emphasizing lasting relationships. 

Their triple-win philosophy dictates that success must be mutual for clients, producers, and themselves, avoiding middlemen for transparent, sustainable transactions. San Miguel Coffees collaborates with leading specialty roasters in eight countries, inviting others to witness firsthand the genuine relationships, transparency, and sustainability at the heart of their operations in Guatemala.

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Sourcing Trip Experience (STE) tickets available for roasters and green coffee buyers

You are invited to PRF Guatemala’s STE 🍒:

  • 4 immersive days
  • Curated small groups of roasters & buyers
  • Education & business opportunities 
  • Source green coffee onsite like never before

Exclusively curated for roasters and green buyers, STE is hosted by some of Guatemala’s top producers. Guests will stay on or near the estate or mill, experiencing all aspects of production firsthand.

Don’t miss this one-of-a-kind opportunity to get intimately acquainted with the inner workings of top Guatemalan coffee farms. All-inclusive experience includes farm and mill tours, easy pick-up at your arrival, in-country transport, accommodations and meals from March 3 – 6, 2024.

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Meet our PRF Sponsors 🇬🇹

Joining the official event sponsors Mayorga Coffee (Diamond,) MTPak Coffee (Gold), One BIGG Island in Space (Gold), Banco Industrial (Silver) and Ally Coffee (Bronze). Category-exclusive sponsors provide support for a particular aspect of the forum and bring you a world-leading industry event. 

Official Espresso Bar Sponsor:

Official Cupping And Water Sponsor:

Official Brew Bar Sponsor:

Official Cold Brew Bar And Championship Sponsor:

Official Host Country:

Official Media Sponsor:

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Meet Unitrade Coffee 🇬🇹 STE Host Sponsor

Founded in 1989, is a visionary company dedicated to the pursuit of excellence in the world of Guatemalan coffee. With a commitment to constant growth and reinvention, they not only source, process, and share the finest coffee but also embody a deep passion for nature.

They proudly represent the essence of Guatemala’s bright coffee future.

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🇬🇹 Introducing Guatemalan Coffees: Our Esteemed Host Country 🐆

Guatemalan Coffees is the Official Host Country of PRF Guatemala 2024.

We are thrilled to announce that Guatemalan Coffees will be the Official Host Country at this year’s PRF event. 🐆☕️

This partnership is proof of the strong and enduring friendship we’ve cultivated over the years. As we embark on this exciting journey, let us delve into the rich tapestry of Guatemalan coffee, its history, and flavors it promises to bring to PRF.

Guatemalan Coffees innovative approach has not only educated consumers about the profound impact of varietals, microclimates, and growing conditions on coffee flavor but has also set a relevant, appropriate, and differentiated coffee brand internationally.

Explore the exceptional qualities that set Guatemalan Coffees apart at booth # 21.

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Announcing PRF Seed Program 🌱, volunteers and Beca Mayorga

PRF Seed grant for coffee professionals has been launched, along with scholarship and volunteer applications for PRF Guatemala.

PRF Seed Program 🌱

PRF Seed offers a prize pool of $10,000 USD 💰to be distributed among a maximum of 4 winners. This seed capital can be a crucial injection to expand the reach and impact of the awarded entrepreneurship.

We have discovered that our volunteers and scholars at each PRF are trusted leaders, dreamers and go-getters with innovative ideas worth seeding. Seed capital is crucial because it allows entrepreneurs to take their business idea from the conceptual stage to a point where it may be more attractive to investors for further funding. 

PRF Guatemala Volunteers

At every PRF event, there is a team of dedicated and passionate volunteers. Volunteering comes with several benefits:

  • A free ticket to the two-day event
  • Meet coffee business owners, roasters, and producers from around the world
  • Be part of a meaningful and purposeful event
  • Connect with young coffee professionals and enthusiasts
  • Learn new skills – both practical and social
  • Participate in the PRF Seed program

You’ll also receive:

  • An official PRF Volunteer Participation Certificate
  • An official PRF Colombia t-shirt
  • Snacks and water

Beca Mayorga

500 producer scholarships just released! In partnership with Mayorga Coffee’s Beca Mayorga initiative, we’re offering 500 scholarships for producers! Scholars will receive full-access tickets to attend the two-day forum at Anacafé in Guatemala City. 

Beca Mayorga Scholarships are available to all coffee producers, but we especially encourage women and young producers from Guatemala, El Salvador, Honduras, and Nicaragua to apply.

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🎙Apply to speak at PRF Guatemala 2024! 🇬🇹

Speaker applications are now open for PRF Voices, our brand new lecture format, in Latam’s biggest coffee event this year. 

English and Spanish speaking coffee pros out there are welcome to apply now. 🎙

The ideal candidate has:

  • Knowledge that can benefit attendees in Guatemala
  • At least 5 years experience in their respective field
  • Attended a PRF even in the past
  • Public speaking experience
  • Unique insight into industry trends and challenges for 2024
  • It is expected that speakers will present a 20-minute keynote.

Guatemalan coffee professionals, inside or outside the country, are especially encouraged to participate!

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Looking for exhibition-tailored options? 👀

Book your coffee brand’s space for PRF Guatemala 2024.

🇬🇹 Book your brand’s space for PRF Guatemala 2024 🇬🇹

With a total of 70 booths across Anacafé’s building, and an estimated 2000 local and international attendees expected each day, this is a fantastic opportunity to draw attention and build connections. Our attendees are highly engaged in creating long-term business relationships.

Booths: PRF Exhibition Booths are branded spaces where your team can interact with coffee producers, green coffee buyers, roasters, co-ops, exporters, and other coffee industry pros.

Coffee Pavilion: An area featuring affordable, easy-to-work-with pre-built spaces. Ideal for presenting coffee samples and initiating engaging conversations.

Are you eager to showcase your company’s exceptional product or service at the most prestigious coffee event in Latin America? Don’t delay if you’re searching for a prime location on this year’s exhibition floor. Our booth spaces are in high demand, and they’re filling up fast.⚡

Secure Your PRF Exhibition Booth Today! 🔥Booths are running out.

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▶️ Watch and listen to PRF Colombia 2023! 🎧

Jose Guzman (Kofra Coffee) is one of the many PRF Colombia lectures and workshops available on the Official PRF YouTube channel.

Your wishes have been granted! Thanks to a diverse range of professional videos, you can now explore the world of PRF Colombia 2023 from the comfort of your screen.

Access to highlights, enriching lectures, and informative workshops available on the official PRF YouTube channel. 

So, why wait?

The next PRF will be held in Guatemala City, March 7-8, 2024. With an extended all-star speaker line-up already in the works, it promises to be Central America’s largest, most vibrant coffee industry event to date. 

Are you passionate about making an impact, sharing your knowledge, and inspiring others? PRF Guatemala invites you to step into the spotlight, become a speaker today.

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Meet our PRF Colombia 2023 Host Sponsors

This unique experience connects coffee roasters and green buyers with top specialty producers and exporters right on the Colombian farms and mills where it all begins. 

This year’s host farms are Forest Coffee, Hacienda Cafetera La Pradera, Lohas Beans, and Comercializadora Cumbres

We’ll be welcoming guests from companies all around the world, including Flat White Specialty Coffee, Ditta Artigianale, Mayorga Coffee, Balzac Brothers, Peixoto Coffee, Gust Coffee Roasters, and Ona Coffee to name a few.

Will you be joining them? There’s only 3 tickets left and registration closes on August 31, 2023, so book your spot now!

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The cupping sessions you won’t want to miss

Taste top Colombian and international coffees and source lots directly from local producers and exporters, including:

  • Global Cafes 
  • !Fest Coffee Mission 
  • Ally Coffee 
  • Those Coffee People
  • CATA Export S.A.S.
  • Promising Crops
  • CAFICAUCA
  • Colors of Nature
  • Kilómetro Cero Coffee
  • Amigos del Café Surcolombiano
  • COCASMIL
  • Lohas Beans
  • Jaguara Coffee
  • Clúster de Café de Santander
  • Ic Fundación – Potencia

Huge thanks to MTPAK Coffee, our Education and Cupping Sponsor for PRF Colombia 2023.

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Global Coffee Roasting Contest 2023

Day 1 – Competitors have 15 minutes to examine the green coffee samples provided, removing defects (10 will be present in each batch.) They will have 30 minutes to roast 2 batches of 500g each.* Coffee will be left to rest overnight. 

Day 2 – Judges will review and cup each sample according to SCA protocols, scoring them based on flavor, aroma, and timing. The 5 best batches will proceed to a final round. While judges deliberate on a technical winner, samples will be served at the Brew Bar where PRF attendees can vote for a “people’s choice” winner. 

Prizes to be announced following the competition!

In collaboration with ROEST.

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Introducing the brand-new No Filter panel series

Join the No Filter panels at PRF Colombia.

The No Filter panel series will take place for the first time on the second day of PRF Colombia (15 September 2023).

The aim of this panel series is to discuss some of the most pressing yet often overlooked issues in the coffee industry. We want to welcome strong and potentially divisive opinions from across the industry. As such, we are inviting panel participants to express (and defend) their thoughts on the following three topics:

  • Is the coffee industry moving forwards or backwards with exporters buying cherry rather than parchment?
  • What’s more important: Price per lb or cost of production?
  • Specialty vs commercial: Which makes more of an impact on producers’ livelihoods?

PRF Colombia attendees can apply here in English and here in Spanish.

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