Recognizing Entrepreneurship in the Coffee Production Chain

What is PRF Seed?

Is an award that helps volunteer and scholar leaders who are committed to generating impactful ideas in coffee. PRF Seed is a recognition and support for those individuals who want to upscale the game by launching their entrepreneurship and hustle a big deal for their communities within the coffee production chain.

PRF Seed offers a prize pool of $10,000 USD πŸ’° to be distributed among a maximum of 4 winners. This seed capital can be a crucial injection to expand the reach and impact of the awarded entrepreneurship, allowing it to grow and continue improving its operational and strategic activities and boost the coffee production chain.

At the heart of PRF is a deep sense of community full of leaders.

We have discovered that our volunteers and scholars at each PRF are trusted leaders, dreamers and go-getters with innovative ideas worth seeding. Seed capital is crucial because it allows entrepreneurs to take their business idea from the conceptual stage to a point where it may be more attractive to investors for further funding. It provides the necessary resources for the initial planning and development that can help prove the viability of the business concept.

By planting the PRF Seed in those awarded entrepreneurship we can make initial funding to support the early stages of a new business venture, meaningful echo empowering businesses growth and letting exceptional ideas in coffee see the light.

This is seed to cup for real!

We are looking for passionate entrepreneurs, natural leaders, community builders, go-getters or coffee industry visionaries. πŸ™‹β€β™€οΈ πŸ™‹ πŸ™‹β€β™‚οΈ

As we are an international community, volunteers and Mayorga Scholars from around the world, confirmed for PRF Guatemala are welcome to participate in PRF Seed. πŸ˜‰

  1. Confirmed volunteers or Scholars for PRF Guatemala, complete the application form here.
  2. Participants are required to record and share a 90-second creative pitch video with excellent quality. We recommend making it fun and easy to follow. πŸ“Ή
  3. The pitch video must have an entrepreneur profile introduction, explain what entrepreneurship is for, its overall plan and how much capital it needs.
  4. Deadline for Application: January 15, 2024.

What is the PRF Seed Process?

PRF Seed follows a phased and participatory process that involves the PRF community on social media and a panel of expert judges. Here is an overview of the program’s dynamics:


Public Voting πŸ—³οΈ


Selection of Finalists 🏁


Presentation to Judges πŸ’»

This dynamic encourages active community participation and ensures that the winners are chosen fairly and transparently.


  1. Registration for the PRF Seed program DOES NOT cover visa fees, travel costs (airfare or ground transportation), airport/hotel transfers, costs for accommodation, meals, and public transport.
  2. All the expenses associated with the attendance or stay before, after, and during the event (except for the tickets to PRF Guatemala) will have to be covered by the attendee.Β