PRF: Farm Summit Values

PASSIONATE

Everything we do is driven by our passion for the stories behind each cup of coffee.

YOUNG

We embrace fresh perspectives and boundless innovation.  We welcome feedback and grow from it.

COMMITTED TO CONNECT

We are committed to building and fostering meaningful connections.

MULTICULTURAL AND INCLUSIVE

We celebrate and welcome everyone in the industry. We put producers up front and open opportunities for them.

INNOVATIVE

We are constantly looking for ways to break the mold, and catalyze change.

COLLABORATIVE

From within and out, we work as one and achieve as thousands.

AUTHENTIC

If we say it, we mean it.  We are authentically engaged, because we really care.

COMMUNITY

We are cultivating a community, a global family for the unseen actors in the industry.

INSPIRATIONAL

We want to inspire others to grow, and build connections for a brighter future.

SENSE OF PURPOSE

Every single action is a step towards creating meaningful impact.