Marca País Honduras is an alliance that seeks to highlight Honduras as a leader in tourism, investment, and exports. Through several different initiatives, Marca Pais continues to promote Honduran coffee both locally and internationally.
We sat down with the Marca País Team, PRF Bronze Sponsor 2021, and here’s what they had to say.
WHAT ARE MARCA PAIS’ MAIN OBJECTIVES FOR 2021?
Marca País Honduras holds up all the actions made to promote Honduras’ goods.
We focus on promoting our cultural heritage, tourism destinations, export products and investment opportunities. The Brand is also a meeting point for all sectors of society to feel proud of being Honduran.
In 2021, we are working to strengthen the positive perception of the country in the brand’s key audiences: investors, tourists, and businessmen, as well as among Honduran citizens.
AS A PROMOTIONAL PLATFORM FOR HONDURAS, WHAT WERE THE GREATEST CHALLENGES YOU FACED IN 2020? HOW DID YOU ADAPT TO THEM?
The greatest challenge we faced during the year 2020 was the Covid-19 pandemic because at the time, our work was mostly aimed at face-to-face events and digital communication. The measures taken around the world to control the disease meant that we had to adapt to a new reality. With this in mind, we pivoted our strategy and focused on promoting and spreading good news about Honduras through our digital platforms, achieving great results. Marca País Honduras became a reference of positive news for the local media, who have been replicating this information.
HOW DOES MARCA PAIS SUPPORT HONDURAS AS A PRODUCING COUNTRY?
Marca País supports all efforts made to promote the country, including the promotion of Honduran producers and coffee. Honduras is a world-class coffee producer and one of the main world suppliers, we support the coffee industry by spreading strategic information about our coffee throughout the world, working with the national coffee institutions and by participating in events like the Producer & Roaster Forum to show the world the quality and special taste of our coffee.
YOU RECENTLY PIONEERED PARTNERSHIPS WITH HONDURAN COFFEE BRANDS. TELL US MORE ABOUT IT!
Honduras Country Brand is a Public-Private Partnership that currently has more than 225 partner companies that license the brand and identify with Honduras. Out of these, several companies are dedicated to the coffee industry in its many stages, from seed to cup.
Many of our partner coffee companies come from a long family tradition dedicated to coffee, therefore we are not only helping them to promote their products, but also their story and experience through our digital platforms.
Whenever we are invited to events and trade shows, we make sure that at least one of our partner companies participates with us through coffee tastings. Additionally, [we] help them represent Honduras in international events to keep Honduran coffee top of mind.
Together, with our partner coffee companies, we let the world know the quality of our delicious coffee.
Photo credits: Marca País Honduras