DATES
March 3-6, 2024
LOCATION
Guatemala, Central America
PRF FORUM
March 7 – 8, 2024. From 8:00 am to 17:00 pm
March 7 – 8, 2024. From 8:00 am to 17:00 pm
Next event: PRF Guatemala, March 7-8, 2024 | Register here
Created specifically for coffee roasters and green buyers wishing to visit Guatemala, the Sourcing Trip Experience (STE) ticket includes a four-day trip to coffee-growing regions of Guatemala, followed by the PRF forum in Guatemala City.
During the STE, coffee roasters and buyers from around the world will have the unique opportunity to gain a direct and immersive insight into coffee production in Guatemala. They will stay with local hosts on coffee farms throughout Guatemala, forming groups of up to 15 guests.
Host producers will be confirmed approximately 1 month before the STE.
Following the STE, participants will return to Guatemala City to attend the PRF two-day Forum at Anacafé’s building.
DATES
March 3-6, 2024
LOCATION
Guatemala, Central America
Feature | STE General Ticket + PRF | STE VIP Ticket + PRF |
Access to the Sourcing Trip Experience – March 3-6, 2024 | ![]() | ![]() ![]() ![]() |
Accommodation & Food
(From check-in date to check-out date):
3 nights, 4 days Check-in: March 3 Check-out: March 6, 5:00 pm | ![]() ![]() ![]() | ![]() ![]() ![]() |
Farm tours | ![]() ![]() ![]() | ![]() ![]() ![]() |
Tours of wet and dry mills, processing operations | ![]() ![]() ![]() | ![]() ![]() ![]() |
Cupping sessions arranged directly with producers | ![]() ![]() ![]() | ![]() ![]() ![]() |
Roundtable discussions | ![]() ![]() ![]() | ![]() ![]() ![]() |
Networking opportunities | ![]() ![]() ![]() | ![]() ![]() ![]() |
Organized dinners and/or events with your host | ![]() ![]() ![]() | ![]() ![]() ![]() |
Feature | STE General Ticket + PRF | STE VIP Ticket + PRF |
VIP Badge | ![]() ![]() ![]() | ![]() ![]() ![]() |
Fast-Track Entry | ![]() ![]() ![]() | ![]() ![]() ![]() |
VIP Lounge Access | ![]() ![]() ![]() | ![]() ![]() ![]() |
Dedicated VIP Wifi | ![]() ![]() ![]() | ![]() ![]() ![]() |
Exclusive Coffee Brew Bar | ![]() ![]() ![]() | ![]() ![]() ![]() |
Private Food Service | ![]() ![]() ![]() | ![]() ![]() ![]() |
VIP Dinner | ![]() ![]() ![]() | ![]() ![]() ![]() |
PRF Voices (Lectures and Panels) | ![]() ![]() ![]() | ![]() ![]() ![]() |
PRF Workshops | ![]() ![]() ![]() | ![]() ![]() ![]() |
Opportunity to participate in competitions (cold brew, roasting, and barista) | ![]() ![]() ![]() | ![]() ![]() ![]() |
All PRF Exhibition Areas | ![]() ![]() ![]() | ![]() ![]() ![]() |
Networking Meetups | ![]() ![]() ![]() | ![]() ![]() ![]() |
Mentorship Opportunities | ![]() ![]() ![]() | ![]() ![]() ![]() |
Meet International Coffee Roasters | ![]() ![]() ![]() | ![]() ![]() ![]() |
Feature | STE General Ticket + PRF | STE VIP Ticket + PRF |
Access to the Sourcing Trip Experience – March 3-6, 2024 | ![]() ![]() ![]() | ![]() ![]() ![]() |
Accommodation & Food
(From check-in date to check-out date):
3 nights, 4 days Check-in: March 3 Check-out: March 6, 5:00 pm | ![]() ![]() ![]() | ![]() ![]() ![]() |
Farm tours | ![]() ![]() ![]() | ![]() ![]() ![]() |
Tours of wet and dry mills, processing operations | ![]() ![]() ![]() | ![]() ![]() ![]() |
Cupping sessions arranged directly with producers | ![]() ![]() ![]() | ![]() ![]() ![]() |
Roundtable discussions | ![]() ![]() ![]() | ![]() ![]() ![]() |
Networking opportunities | ![]() ![]() ![]() | ![]() ![]() ![]() |
Organized dinners and/or events with your host | ![]() ![]() ![]() | ![]() ![]() ![]() |
Feature | STE General Ticket + PRF | STE VIP Ticket + PRF |
VIP Badge | ![]() ![]() ![]() | ![]() ![]() ![]() |
Fast-Track Entry | ![]() ![]() ![]() | ![]() ![]() ![]() |
VIP Lounge Access | ![]() ![]() ![]() | ![]() ![]() ![]() |
Dedicated VIP Wifi | ![]() ![]() ![]() | ![]() ![]() ![]() |
Exclusive Coffee Brew Bar | ![]() ![]() ![]() | ![]() ![]() ![]() |
Private Food Service | ![]() ![]() ![]() | ![]() ![]() ![]() |
VIP Dinner | ![]() ![]() ![]() | ![]() ![]() ![]() |
PRF Voices (Lectures and Panels) | ![]() ![]() ![]() | ![]() ![]() ![]() |
PRF Workshops | ![]() ![]() ![]() | ![]() ![]() ![]() |
Opportunity to participate in competitions (cold brew, roasting, and barista) | ![]() ![]() ![]() | ![]() ![]() ![]() |
All PRF Exhibition Areas | ![]() ![]() ![]() | ![]() ![]() ![]() |
Networking Meetups | ![]() ![]() ![]() | ![]() ![]() ![]() |
Mentorship Opportunities | ![]() ![]() ![]() | ![]() ![]() ![]() |
Meet International Coffee Roasters | ![]() ![]() ![]() | ![]() ![]() ![]() |
Check-in March 3
Coffee farm visits
Producer meetings
In-farm accomodation
Wet & dry mill visits
Educational activities
In-farm cupping sessions
Round tables
Check-out March 6
March 7 & 8
As part of the Sourcing Trip Experience, attendees will stay with coffee producers and exporters in groups of up to 15 people.
They will be provided comfortable accommodation at or near farms and milling operations.
During the STE, attendees will spend time with producers, exporters, and other coffee professionals. As part of this, they will participate in deep, meaningful, and sometimes challenging discussions. We believe that this is the best way to build a long-term, mutually beneficial sourcing relationship, through which attendees can buy coffees for years.
The STE is also perfect for buyers looking to source a range of coffees. This might mean looking for an experimental micro lot for the next Brewers Cup or a reliable new base coffee for your espresso blend.
The STE is also focused on building partnerships. This might mean finding an exporter who can pre-finance the shipment and handle logistics, discussing how to consolidate a container with other roasters, or buying coffee FOB.
Ultimately, the STE provides you with direct access to the people responsible for growing, selling, and exporting these.
Attendees will be given a first-hand opportunity to learn everything about the coffees and producers their hosts work with.
This will range from plant nurseries, variety selection, and farm management to processing techniques, experiments with fermentation, quality control protocols, storage, warehousing, and more.
As part of the experience, you’ll also meet some of Guatemala’s leading coffee producers. This includes renowned coffee producers spearheading innovation in the country’s specialty coffee sector.
Ultimately, this is a chance to meet producers that you will buy coffee from for years. It is also an opportunity to see first-hand how their coffee is grown, harvested, and processed.
For more information, read our frequently asked questions or contact us via this form.
Hundreds of roasters have attended STE and built lifelong partnerships – you can see a few of them here.
At the end of the experience, travel will be arranged to take attendees back to Guatemala City for the PRF event.
Please note: the STE ticket does not include any accommodation for the nights of March 6, 7, and 8. It covers no costs once attendees are returned to Guatemala City after the STE.