SOURCING TRIP EXPERIENCE

Created specifically for coffee roasters and green buyers wishing to visit Guatemala, the Sourcing Trip Experience (STE) ticket includes a four-day trip to coffee-growing regions of Guatemala, followed by the PRF forum in Guatemala City.

During the STE, coffee roasters and buyers from around the world will have the unique opportunity to gain a direct and immersive insight into coffee production in Guatemala. They will stay with local hosts on coffee farms throughout Guatemala, forming groups of up to 15 guests.

Host producers will be confirmed approximately 1 month before the STE.

Following the STE, participants will return to Guatemala City to attend the PRF two-day Forum at AnacafĂ©’s building.

DATES


March 3-6, 2024

LOCATION


Guatemala, Central America

PRF FORUM
March 7 – 8, 2024. From 8:00 am to 17:00 pm

See the schedule

Activities that you can expect during the STE in Guatemala

Visit coffee farms and farmers
Participate in cupping sessions
Travel to various mills
Join roundtable discussions with producers
Observe harvesting and processing
Be part of educational activities with producers

WHAT DO THE TICKETS INCLUDE?

FeatureSTE General Ticket + PRFSTE VIP Ticket + PRF
Access to the Sourcing Trip Experience – March 3-6, 2024
Accommodation & Food (From check-in date to check-out date): 3 nights, 4 days
Check-in: March 3
Check-out: March 6, 5:00 pm
Farm tours
Tours of wet and dry mills, processing operations
Cupping sessions arranged directly with producers
Roundtable discussions
Networking opportunities
Organized dinners and/or events with your host
FeatureSTE General Ticket + PRFSTE VIP Ticket + PRF
VIP Badge
Fast-Track Entry
VIP Lounge Access
Dedicated VIP Wifi
Exclusive Coffee Brew Bar
Private Food Service
VIP Dinner
PRF Voices (Lectures and Panels)
PRF Workshops
Opportunity to participate in competitions (cold brew, roasting, and barista)
All PRF Exhibition Areas
Networking Meetups
Mentorship Opportunities
Meet International Coffee Roasters

STE AGENDA

Farm

Check-in March 3

Coffee farm visits

Producer meetings

In-farm accomodation

Wet & dry mill visits

Educational activities

In-farm cupping sessions

Round tables

Check-out March 6

March 7 & 8

As part of the Sourcing Trip Experience, attendees will stay with coffee producers and exporters in groups of up to 15 people.

They will be provided comfortable accommodation at or near farms and milling operations. 

During the STE, attendees will spend time with producers, exporters, and other coffee professionals. As part of this, they will participate in deep, meaningful, and sometimes challenging discussions. We believe that this is the best way to build a long-term, mutually beneficial sourcing relationship, through which attendees can buy coffees for years.

The STE is also perfect for buyers looking to source a range of coffees. This might mean looking for an experimental micro lot for the next Brewers Cup or a reliable new base coffee for your espresso blend.

The STE is also focused on building partnerships. This might mean finding an exporter who can pre-finance the shipment and handle logistics, discussing how to consolidate a container with other roasters, or buying coffee FOB.

Ultimately, the STE provides you with direct access to the people responsible for growing, selling, and exporting these.

Attendees will be given a first-hand opportunity to learn everything about the coffees and producers their hosts work with.

This will range from plant nurseries, variety selection, and farm management to processing techniques, experiments with fermentation, quality control protocols, storage, warehousing, and more.

As part of the experience, you’ll also meet some of Guatemala’s leading coffee producers. This includes renowned coffee producers spearheading innovation in the country’s specialty coffee sector.

Ultimately, this is a chance to meet producers that you will buy coffee from for years. It is also an opportunity to see first-hand how their coffee is grown, harvested, and processed.

For more information, read our frequently asked questions or contact us via this form.

The experience with Cafe Lumbus was unforgettable, the group of people traveling together had compatibility, the farms toured were stunning, the coffees tasted were exceptional. More importantly the Cafe Lumbus team was incredibly generous and hospitable.
Julia Peixoto - Peixoto Coffee
2023 STE Guest
The Forest Coffee's farm was amazing, great hosts, location and food. Cupping was a good experience; farm tours were delightful and opportunities are endless for future business. Looking to introduce their brand in China.
Jason Kew - Kew Specialty Coffee
2023 STE Guest

Hundreds of roasters have attended STE and built lifelong partnerships – you can see a few of them here.

At the end of the experience, travel will be arranged to take attendees back to Guatemala City for the PRF event. 

Please note: the STE ticket does not include any accommodation for the nights of March 6, 7, and 8. It covers no costs once attendees are returned to Guatemala City after the STE.

KEY DETAILS:

  • Initially, international STE attendees must fly to Guatemala City. The pick-up point will be Guaco CafĂ© on March 3rd, 2024. Please ensure you arrive in Guatemala City with enough time to be at the pick-up point promptly.
  • International Flights are not covered.
  • This ticket includes transport, accommodation, farm tours & meals (March 3 – 6, 2024), access to the PRF two-day Forum (March 7 – 8, 2024).
  • Once hosts have been selected, we will notify everyone who has purchased an STE ticket and arrange an onboarding call to provide more details.
  • If more than 1 person attends per roastery or coffee company, you will be placed with different hosts in different groups.
  • Accommodation, meals and transportation are not provided before or after the event.
  • Accommodation from March 6 onward is not covered.
  • Food and drinks from March 6 onward are not covered.
  • Transportation and tours from March 6 onward are not covered.
  • Health and Travel Insurance are required.
  • Please see the PRF Terms and Conditions.
  • If you have any further questions, please email info@producerroasterforum.com.