Created specifically for coffee roasters and green buyers wishing to visit Colombia, the Sourcing Trip Experience (STE) ticket includes a four-day trip to coffee-growing regions of Colombia, followed by the PRF forum in Santander.

During the STE, coffee roasters and buyers from around the world will have the unique opportunity to gain a direct and immersive insight into coffee production in Colombia. They will stay with local hosts on coffee farms throughout Colombia, forming groups of up to 15 guests.

Host producers will be confirmed approximately 1 month before the STE.

Following the STE, participants will go to Santander to attend the PRF: Farm Summit two-day experience at Hacienda Cafetera La Pradera.

October 13-16, 2024
PRF: Farm Summit
October 17 – 18, 2024 9:00 a.m. to 5 p.m.

See the schedule

Activities that you can expect during the STE in Colombia

Visit coffee farms and farmers
Participate in cupping sessions
Travel to various mills
Join roundtable discussions with producers
Observe harvesting and processing
Be part of educational activities with producers


FeatureSTE Ticket + PRF
Access to the Sourcing Trip Experience – October 13-16, 2024

Accommodation & Food
(From check-in date to check-out date):
3 nights, 4 days 
Check-in: October 13

Check-out: October 16, 5:00 pm

Farm tours
Tours of wet and dry mills, processing operations
Cupping sessions arranged directly with producers
Roundtable discussions
Networking opportunities
Organized dinners and/or events with your host
FeatureSTE Ticket + PRF
PRF Voices (Lectures and Panels)
PRF Workshops
Opportunity to participate in competitions (cold brew, roasting, and barista)
All PRF Exhibition Areas
Networking Meetups
Mentorship Opportunities
Meet International Coffee Roasters



Check-in October 13

Coffee farm visits

Producer meetings

In-farm accomodation

Wet & dry mill visits

Educational activities

In-farm cupping sessions

Round tables

Check-out October 16

October 17 & 18

As part of the Sourcing Trip Experience, attendees will stay with coffee producers and exporters in groups of up to 15 people.

They will be provided comfortable accommodation at or near farms and milling operations. 

During the STE, attendees will spend time with producers, exporters, and other coffee professionals. As part of this, they will participate in deep, meaningful, and sometimes challenging discussions. We believe that this is the best way to build a long-term, mutually beneficial sourcing relationship, through which attendees can buy coffees for years.

The STE is also perfect for buyers looking to source a range of coffees. This might mean looking for an experimental micro lot for the next Brewers Cup or a reliable new base coffee for your espresso blend.

The STE is also focused on building partnerships. This might mean finding an exporter who can pre-finance the shipment and handle logistics, discussing how to consolidate a container with other roasters, or buying coffee FOB.

Ultimately, the STE provides you with direct access to the people responsible for growing, selling, and exporting these.

Attendees will be given a first-hand opportunity to learn everything about the coffees and producers their hosts work with.

This will range from plant nurseries, variety selection, and farm management to processing techniques, experiments with fermentation, quality control protocols, storage, warehousing, and more.

As part of the experience, you’ll also meet some of Colombia’s leading coffee producers, including renowned producers spearheading innovation in the country’s specialty coffee sector.

Ultimately, this is a chance to meet producers that you will buy coffee from for years. It is also an opportunity to see first-hand how their coffee is grown, harvested, and processed.

For more information, read our frequently asked questions or contact us via this form.

Bryce Wein
Pinup Coffee

“The entire trip was amazing. From the genuine demonstration of the finca and its capacities, to the kindness and willingness to engage in conversations both surrounding coffee and other, the Roldan family and the supporting staff were gracious hosts.

Their exploration of coffee and its capacities to experiment with were great to be a part of.”

Jonathan Yanez
PortRush Coffee

“Outstanding experience. This was my third STE and I can see the improvement in every edition. Our hosts were amazing, and the forum was top class. I would definitely be coming to the future editions.

This was an unique opportunity to build direct relationships directly at the source.”

Abigail Nares
Aligned Coffee

“It was a very unique and personal view of the process of coffee production from seed to cup.

Our visits were very intimate and we had a full opportunity to experience the coffee journey at a local and International level.”

Afshin Roshanian
Artisan Green Bean
“The host was amazing and made sure of experience was complete both on the farm and off the farm. It was a unique experience.”

Hundreds of roasters have attended STE and built lifelong partnerships – you can see a few of them here.

At the end of the experience, travel will be arranged to take attendees back to Santander for the PRF: Farm Summit.

Please note: the STE ticket does not include accommodation for the nights of October 16, 17, and 18. It only covers costs specified on PRF: Farm Summit ticket.