Mayorga Coffee is a Diamond Sponsor of Producer & Roaster Forum coffee events.
MTPak Coffee is a PRF Guatemala Sponsor

Speakers program

AUDITORIUM

8:30am – ARRIVALS

Mayorga Becados Roundtable

9:00am – 10:00am

Mayorga Coffee

10:00am – 10:20am

Guatemalan Coffees: Transforming the Future of Coffee Together

Ana Lucrecia Glaesel

  • Guatemalan Coffees

10:30am – 10:50am

Market Intelligence & Insights on the Romanian and Eastern European Markets

Afshin Roshanian
  • Artisan Green Bean

11:00am – 11:20am

Our Role and Influence: Understanding Latino Representation in the US Coffee Market

Eduardo Choza
  • Mayorga Coffee

11:30am – 11:50am

Addressing the Key Challenges of Upcoming Coffee Harvests

Joaquim Rogeiro
  • Pinhalense

12:00pm – 12:20pm

Beyond the Cup Score: Empowering Producers with Sensory Knowledge and Collaborative Practices

Stephanie Welter
  • TWICE

12:30pm – 12:50pm

It's Not About the Roasters: Combating Virtue Signaling and Empowering Producers to Own Their Narrative

Erik Werner

  • Valiant Coffee

1:00pm – 1:20pm

Going Organic: Exploring Opportunities and Production Insights

Ana Schmidt, Claudia de PĂ©rez, Max PĂ©rez, Jorge Escobar

1:30pm – 1:50pm

Beyond Buzzwords: A Panel on Innovative Sourcing and Re-evaluating Roaster-Producer Relationships

Bob Fish and Michelle Fish
  • OBIIS

2:00pm -2:20pm

Launching and Scaling Your Specialty Coffee Roastery: Strategic Insight

Darius Vezeliz
  • Vero Coffee House

2:30pm – 2:50pm

EUDR Legislation's Impact on Coffee: Navigating Changes in Supply Chains and Market Trends

Renaud Cuchet
  • Efico Central America

3:00pm – 3:20pm

The Next Wave of Cold Brew: Innovations, Technology, and Techniques for Enhanced Extraction

Adam Holliefield
  • Coffee Support Co

3:30pm – 3:50pm

Sustainable Production: Lessons from Cooperative Farming in Regenerative Organic Agriculture

Silvio Morales
  • Cocafcal

4:00pm – 4:20pm

The Mechanics and Role of a Strong Credit History in Producers' Business Growth

José Arriola
  • Banco Industrial

4:30pm – 4:50pm

Elevating Cup Quality through Advanced Post-Harvest and Fermentation Techniques

Aida Esther Peñuela Martínez
  • FNC

5:00pm – END OF DAY

8:30am – ARRIVALS

Seed Presentation and Awards

8:30am – 10:00am

PRF

10:00am – 10:20am

Is High-End Specialty Coffee Still a Growing Trend?

Konstantinos Vallianos
  • KAFEA TERRA S.A.

10:30am – 10:50am

Capitalizing on Growth: Opportunities for Producers in the GCC

Cleia Junqueira

  • The Coffee Connoisseur

11:00am – 11:20am

2024 Coffee Market Overview: Price Trends, Global Events, and Brazilian Harvest Insights

Albert Scalla
  • Stonex

11:30am – 11:50am

Exploring the Exotic Varieties and Processing Trends at the World Barista Championship

Raul Rodas
  • Paradigma Coffee

12:00pm – 12:20pm

Leveraging Influencer Marketing: Expert Insights for Coffee Professionals and Producers

Jonathan Moral
  • CafĂ© de Finca

12:30pm – 12:50pm

Naturally Decaffeinated Arabica: Latest Research Insights from Brazil's IAC

Bruno Nobre
  • Minas Espresso

1:00pm – 1:20pm

Differentiation: A Pathway to Enter New Markets & Maximise Revenue

Ashley Prentice
  • Gento Coffee

1:30pm – 1:50pm

Entrepreneurial Strategies in Coffee Farming: Crafting Financially Sustainable Business Plans

Giselle Barrera
  • Latinas in Coffee

2:00pm – 2:20pm

From Luxury to Necessity: Understanding the Historical Factors That Keep Coffee Prices Low

James Harper and Jonathan Marris
  • A History of Coffee Podcast

2:30pm – 2:50pm

Education as a key aspect for the success of the specialty coffee producer

Gabriel Restrepo
  • Ally Coffee

3:00pm – 3:20pm

Essentials of Water Treatment in Coffee: Importance, International Standards, and Best Practices

Antoine Communaudat
  • BWT

3:30pm – 3:50pm

Green Buyer Trends: Volume, Variety, Processing Methods, and Price Variations by Region

David Paparelli
  • M-Cultivo

4:00pm – 4:20pm

Crop Diversification: A Strategy for Enhancing Income and Tackling Food Insecurity in Farming Communities

Marcela Pino
  • Food for Farmers

Global Coffee Awards

4:30pm – 4:50pm

PRF

5:00pm – END OF DAY

8:30am – ARRIVALS

9:00am – 10:00am

Mayorga Becados Roundtable

  • Mayorga Coffee

10:00am – 10:20am

Ana Lucrecia Glaesel

  • Guatemalan Coffees: Transforming the Future of Coffee Together 

Mayorga Becados Roundtable

10:30am – 10:50am

Afshin Roshanian

  • Artisan Green Bean
  • Market Intelligence & Insights on the Romanian and Eastern European Markets

11:00am – 11:20am

Eduardo Choza

  • Mayorga Coffee
  • Our Role and Influence: Understanding Latino Representation in the US Coffee Market

11:30am – 11:50am

Joaquim Rogeiro

  • Pinhalense
  • Addressing the Key Challenges of Upcoming Coffee Harvests

12:00pm – 12:20pm

Stephanie Welter

  • TWICE
  • Beyond the Cup Score: Empowering Producers with Sensory Knowledge and Collaborative Practices

12:30pm – 12:50pm

Erik Werner

  • Valiant Coffee
  • It’s Not About the Roasters: Combating Virtue Signaling and Empowering Producers to Own Their Narrative

1:00pm – 1:20pm

Ana Schmidt, Claudia de PĂ©rez, Max PĂ©rez, Jorge Escobar

  • Finca Montealegre y Coop. La Hermosa
  • Going Organic: Exploring Opportunities and Production Insights

1:30pm – 1:50pm

Bob Fish and Michelle Fish

  • OBIIS
  • Beyond Buzzwords: A Panel on Innovative Sourcing and Re-evaluating Roaster-Producer Relationships

2:00pm – 2:20pm

Darius Vezeliz

  • Vero Coffee House
  • Launching and Scaling Your Specialty Coffee Roastery: Strategic Insight

2:30pm – 2:50pm

Renaud Cuchet
  • Efico Central America
  • EUDR Legislation's Impact on Coffee: Navigating Changes in Supply Chains and Market Trends

3:00pm – 3:20pm

Adam Holliefield

  • Coffee Support Co
  • The Next Wave of Cold Brew: Innovations, Technology, and Techniques for Enhanced Extraction

3:30pm – 3:50pm

Silvio Morales

  • Cocafcal
  • Sustainable Production: Lessons from Cooperative Farming in Regenerative Organic Agriculture

4:00pm – 4:20pm

José Arriola

  • Banco Industrial
  • The Mechanics and Role of a Strong Credit History in Producers’ Business Growth 

4:30pm – 4:50pm

Aida Esther Peñuela Martínez

  • FNC
  • Elevating Cup Quality through Advanced Post-Harvest and Fermentation Techniques

5:00pm – END OF DAY

8:30am – ARRIVALS

8:30am – 10:00am

Seed Presentation and Awards

  • PRF

10:00am – 10:20am

Konstantinos Vallianos

  • KAFEA TERRA S.A.
  •  Is High-End Specialty Coffee Still a Growing Trend?

10:30am – 10:50am

Cleia Junqueira

  • The Coffee Connoisseur
  • Middle East Coffee Trend

11:00am – 11:20am

Albert Scalla

  • Stonex
  • 2024 Coffee Market Overview: Price Trends, Global Events, and Brazilian Harvest Insights

11:30am – 11:50am

Raul Rodas

  • Paradigma Coffee
  • Exploring the Exotic Varieties and Processing Trends at the World Barista Championship

12:00pm – 12:20pm

Jonathan Moral

  • CafĂ© de Finca
  • Leveraging Influencer Marketing: Expert Insights for Coffee Professionals and Producers

12:30pm – 12:50pm

Bruno Nobre

  • Minas Espresso
  • Naturally Decaffeinated Arabica: Latest Research Insights from Brazil’s IAC

1:00pm – 1:20pm

Ashley Prentice

  • Gento Coffee
  • Differentiation: A Pathway to Enter New Markets & Maximize Revenue

1:30pm – 1:50pm

Giselle Barrera

  • Latinas in Coffee
  • Entrepreneurial Strategies in Coffee Farming: Crafting Financially Sustainable Business Plans”

2:00pm – 2:20pm

James Harper and Jonathan Marris

  • A History of Coffee Podcast
  • From Luxury to Necessity: Understanding the Historical Factors That Keep Coffee Prices Low

2:30pm – 2:50pm

Gabriel Restrepo

  • Ally Coffee
  • Education as a key aspect for the success of the specialty coffee producer

3:00pm – 3:20pm

Antoine Communaudat

  • BWT
  • Essentials of Water Treatment in Coffee: Importance, International Standards, and Best Practices

3:30pm – 3:50pm

David Paparelli

  • M-Cultivo
  • Green Buyer Trends: Volume, Variety, Processing Methods, and Price Variations by Region

4:00pm – 4:20pm

Marcela Pino

  • Food for Farmers
  • Crop Diversification: A Strategy for Enhancing Income and Tackling Food Insecurity in Farming Communities

4:30pm – 4:50pm

Global Coffee Awards

  • PRF

5:00pm – END OF DAY