Webinar:
COMPETE WITH A PURPOSE: BUILDING YOUR GCA STRATEGY
Your GCA strategy starts with one question: What do you want to achieve?
The Global Coffee Awards can mean different things for different roasters.
Maybe your goal is to benchmark your coffees, gain professional feedback, build recognition for your roastery, or compete for National or Regional recognition.
Your goal can shape your strategy.
In this webinar, we’ll explore how to connect your objectives with your coffees, categories, resources and overall approach to GCA.
We’ll also hear from Andy Sprenger, founder of Sweet Bloom Coffee and US & Canada’s Best Roaster 2026, about his approach and experience competing in the Global Coffee Awards.
During this webinar, we’ll explore:
DEFINE YOUR OBJECTIVE
What do you actually want to get out of participating in GCA?
EVALUATE YOUR COFFEES
How should you think about your coffee portfolio before deciding what to enter?
CHOOSE YOUR CATEGORIES
How can your category choices support your overall objective?
BUILD YOUR APPROACH
How do you connect your goals, coffees, categories, resources and timeline?
LEARN FROM EXPERIENCE
Hear from Andy Sprenger about his approach and experience competing in GCA.
THINK BEYOND THE ENTRY
How can you make the most of your participation before, during and after the competition?
SPEAKERS
EMI RUEDA
Sales & Relationships Manager - GCA
ANDY SPRENGER
Founder, Sweet Bloom Coffee - US & Canada’s Best Roaster 2026