Webinar:
FROM SEAL TO SALE: COMMUNICATE YOUR AWARD LIKE A PRO
- Date: Tuesday, October 7, 2025
- Time: 10:00 a.m. Bogotá (COT) | 11:00 a.m. Eastern Time (ET) 5:00 p.m. | Central European Time (CET)
Winning an award is only the first step — if you win, what truly matters is how you leverage it. This webinar will show you how to turn recognition into measurable results. From building trust with the GCA Seal to creating powerful storytelling that resonates with buyers, you’ll gain the tools and strategies to amplify your success and stand out in a competitive coffee market.
Why You Should Attend
This webinar will help you:
- Understand how to use the GCA Seal as a trust-building marketing tool if you win
- Differentiate in crowded markets
- Boost visibility through packaging, digital, and press
- Apply proven strategies backed by data from wine, tea, and food industries
- Connect recognition with real ROI
To participate in the webinar, please complete the following form:
What You Will Learn
- The psychology of awards and how they influence buyers
- Real data on sales and pricing uplift from award seals
- Storytelling strategies with roasteries and producers
- How to apply the Seal across packaging, digital, and in-store
- Step-by-step action plan for your first 30 days if you win
SPEAKERS
MAJO OLIVEROS
Marketing Manager - PRF & GCA
EMI RUEDA
Associate Project Manager - PRF & GCA