Webinar:
THE VALUE OF COMPETING IN GCA
Discover the benefits of taking part in the Global Coffee Awards, learn how your coffee is evaluated across different applications, and hear directly from award-winning roasters about their GCA experience.
Why You Should Attend
Whether you’re considering entering GCA or have already competed, this webinar will show you how to get more value from the experience.
Hear directly from award-winning roasters, discover what professional feedback and international recognition can mean for your business, and learn how to turn a GCA win into a tool for building visibility and credibility for your brand.
With insights from our Silver Sponsor, Harris Woolf Almonds, whose award-winning, barista-friendly Almond Milk 2.0™ will be used throughout the US & Canada and Latin America & Caribbean competitions.
What You Will Learn
- How professional evaluation and feedback can benefit your roastery
- How coffees are evaluated across Filter, Espresso, Flat White Dairy, and Flat White Plant-Based Milk
- What to consider when evaluating coffee across different applications
- What GCA winners receive and the opportunities that come with recognition
- How to use the official GCA seal across packaging, websites, social media, and marketing
- Lessons and experiences from award-winning GCA roasters
SPEAKERS
EMI RUEDA
Sales & Relationships Manager - PRF & GCA
MAJO OLIVEROS
Head of Marketing - PRF & GCA
JUSTIN MOREHEAD
Chief Executive Officer at Harris Woolf California Almonds