Producer & Roaster Forum is a world-leading event focused on bringing together coffee professionals in a producing country to share knowledge and drive green coffee sales.
PRF events host a range of lectures, panel discussions, and workshops. Alongside this, PRF El Salvador will also host a comprehensive trade floor featuring exhibitors from all levels of the coffee supply chain.
We expect PRF El Salvador to generate millions of US dollars in stakeholder revenue. In line with this, we’ve put together some of the best reasons to exhibit at the event, which is taking place at the Salamanca Exhibition Center on 16 & 17 March 2023.
Read on to learn more about why you and other exhibitors should attend and participate in PRF El Salvador.
A world-leading coffee industry event at origin
Unlike other events across the industry, PRF is always built around sharing knowledge in a coffee-producing country, which makes it a unique opportunity for coffee sector professionals to learn from one another, network, and build long-lasting trade relationships.
As with previous events, PRF El Salvador will welcome coffee professionals around the world to this end. For exhibitors, this offers one clear benefit above all else: a potential audience of thousands of international guests across both days.
We also focus on making PRF events accessible, with a pricing structure that supports local coffee professionals to attend. As such, we expect Salvadoran attendees with plenty of coffee industry expertise to attend the event and share their knowledge.
PRF El Salvador is set to be the country’s biggest coffee event in decades. For exhibitors, this makes it an opportunity to meet new coffee professionals, conduct market research, and learn more about the Salvadoran coffee industry.
Connect with coffee brands from around the world
At past PRF events, we’ve welcomed plenty of well-known international brands and organizations to our trade floor. Some notable examples include:
- Mayorga Coffee
- Bancolombia
- StoneX
- Pinhalense
- MTPak Coffee
- Ally Coffee
- FedEx
- Belco
- Amor Perfecto
- Ecotact
- Mercon Specialty
- Caravela
- Aillio
- Penagos
- Café Granja La Esperanza
One specific example from a previous event was Fibtex, a Colombian distributor of GrainPro storage bags.
According to Juliana Ramírez Restrepo, Fibtex’s Senior Business Manager, PRF gives brands the chance to connect with two separate ends of the supply chain – producers and roasters.
“We can let them know about the technology behind our product,” she explains. “Latin America is a coffee-producing region and PRF helps to bring customers to our countries.”
She adds that it’s also an excellent opportunity to put your brand in front of potential partners. In line with this, we ensure that exhibitors benefit from our extensive digital marketing campaign that spans the months both before and after the event, as well as the two-day forum itself.
“PRF Colombia was a success,” Juliana adds. “We recommend that other companies attend!”
Flexible exhibitor options
Exhibitors at PRF El Salvador will include roasters, green coffee importers and exporters, co-operatives and coffee associations, packaging companies, equipment manufacturers, and a range of other leading international coffee industry brands.
On top of that, attendees for previous PRF events have included a range of retailers, café owners, baristas, and other coffee industry figures.
To stand out to any potential partners or customers, we have a number of flexible options for our exhibitors. For instance, our trade floor booths include:
- Stand walls and paneling
- Power
- Options for a coffee service
- Space and support for product demonstrations
- All-inclusive tickets for your staff
Get involved today
“This is not just another trade show,” says Henry Wilson, Founder of PRF. “Roasters travel across the world to be here, meet producers, and be part of the conversation.”
If you’re interested in exhibiting at PRF El Salvador, get in touch with a member of our team and request our latest Exhibition Kit.
PRF El Salvador will be held at the Salamanca Exhibition Center on 16 & 17 March 2023. For more information on PRF El Salvador, visit our website. You can also buy tickets at the links below: