MASTERCLASS SCHEDULE
In-depth sessions led by industry experts, designed to share practical knowledge, real-world insights, and advanced techniques through focused, high-level learning experiences.
DAY 1
mASTER CLASS 1 | 9:30am - 10:30 am
Coffee forests as natural infrastructure: financing, biodiversity, and resilience
This masterclass, led by Jorge Alberto Oviedo, FIAES Executive Director, will be delivered in Spanish and held in the Masterclass Area. It will highlight the strategic value of coffee forests as natural infrastructure, exploring how sustainable agroecological practices strengthen ecosystem services, protect biodiversity and native flora, enhance productivity, and support regenerative local economies.
mASTER CLASS 2 | 11:00am - 12:00 pm
Curious about how coffees are evaluated at the Global Coffee Awards? Join Lead Sensory Judge Martin Suard and Lead Shadow Judge Jayson Galvis at the workshop room for an open Q&A Masterclass designed to demystify the judging process. Learn about scoring, calibration, and what judges look for in award-winning coffees. This will be a bilingual session.
mASTER CLASS 3 | 3:00 pm - 4:30 pm
This Toddy Masterclass will take place at the Toddy competition arena.
The essence of cold brew: Value practices for the coffee market
A cold brew masterclass that explores the value practices developed by Toddy LLC as a global leader in cold brew. From sensorial understanding of the beverage to its commercial and strategic value, this session highlights how cold brew can drive differentiation and consistency for specialty coffee businesses. This will be a bilingual session.
DAY 2
mASTER CLASS 4 | 9:30 am - 10:30 am
This session is an open conversation with past winners of the PRF Seed Project. Join us to hear their experiences, learn what has happened after receiving Seed support, and understand how the project has impacted their growth and development. The session will be led by our Head of Marketing and will offer space for reflection, insights, and audience questions.
mASTER CLASS 5 | 11:00 am - 12:00 pm
Presented by OBIIS
Farmgate Price
Every purchasing decision in coffee creates a ripple effect that travels upstream, impacting the livelihoods, resilience, and opportunities of smallholder producers. This session explores the practical meaning of transparency and traceability in coffee, focusing on how to track the impact of pricing decisions across the supply chain. Attendees will learn a first approach on how to assess this impact across their sourcing models, build simple frameworks to drive better sourcing.
Frequently asked questions
The 11th edition of PRF will be held on March 26 & 27, 2026 at the Hilton Hotel in San Salvador, El Salvador.
We are always looking for new potential host countries for future PRF events. If you would like PRF to be held in your country, please email us at info@producerroasterforum.com.